https://noateatko.com Noate Atko Mon, 16 Mar 2026 17:15:48 +0000 https://noateatko.com en https://noateatko.com/Home-page Sun, 23 Mar 2025 19:48:46 +0000 Noate Atko https://noateatko.com/Home-page https://noateatko.com/adiland-Carnival-NYFW-25 Wed, 01 Oct 2025 18:33:18 +0000 Noate Atko https://noateatko.com/adiland-Carnival-NYFW-25 <img width="800" height="1000" width_o="800" height_o="1000" data-src="https://freight.cargo.site/t/original/i/6552a44acbe06573b280fd324ddf6751866363935f1a639db405ebcaecf4fb20/Adiland-4x5-V2-ezgif.com-optimize.gif" data-mid="248235203" border="0" data-scale="53" src="https://freight.cargo.site/w/800/i/6552a44acbe06573b280fd324ddf6751866363935f1a639db405ebcaecf4fb20/Adiland-4x5-V2-ezgif.com-optimize.gif" /> Agency Role Project IMA Designer adidas NYFW 2025 .project-info-container { background-color: black; color: white; font-family: "Arial Narrow", sans-serif; padding: 1.2rem 3rem; width: 100%; } .project-info-row { display: grid; grid-template-columns: 1fr 1fr 1fr; gap: 2rem; align-items: start; font-size: 12px; white-space: nowrap; width: 100%; } .project-label { font-weight: 600; } .project-value { font-weight: 400; } .project-divider { border: none; border-top: 1px solid white; margin: 0.5rem 0; } @media (max-width: 768px) { .project-info-row { grid-template-columns: 1fr 1fr 1fr; gap: 1rem; } .project-label, .project-value { font-size: 11px; } } ADILAND was named “Best NYFW Activation 2025” by Complex. A recognition of how adidas and Yaito turned a fashion week launch into something much bigger than a product moment. Held at Pioneer Works, the experience was designed and produced from the ground up, creating a world guests could move through and take part in. The space became a full carnival, with food, games, music, giveaways, and branded details built throughout. There was a full-sized ferris wheel, carnival games, a performance by Clipse, and a mirrored room created around the debut of the adidas x Yaito Superstar. The evening brought together the legacy of adidas, Yaito’s point of view, and the energy of New York in a way that felt playful and alive... &amp; the community showed up. <img width="800" height="480" width_o="800" height_o="480" data-src="https://freight.cargo.site/t/original/i/1bcf0558f685d54324c6c999a3526e4a26946cdaa9880c90c22e2396e8d1342a/Comp10-ezgif.com-video-to-gif-converter.gif" data-mid="238911458" border="0" data-scale="100" src="https://freight.cargo.site/w/800/i/1bcf0558f685d54324c6c999a3526e4a26946cdaa9880c90c22e2396e8d1342a/Comp10-ezgif.com-video-to-gif-converter.gif" /> <img width="600" height="900" width_o="600" height_o="900" data-src="https://freight.cargo.site/t/original/i/d6bd12eceb6faf36a8ec3edad8d4d5cae15ae00770cc38beaff3d0534ae4c2c6/92ab4eff-3f0a-451a-b2d0-bf2745320995.jpg" data-mid="248234934" border="0" src="https://freight.cargo.site/w/600/i/d6bd12eceb6faf36a8ec3edad8d4d5cae15ae00770cc38beaff3d0534ae4c2c6/92ab4eff-3f0a-451a-b2d0-bf2745320995.jpg" /> <img 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data-src="https://freight.cargo.site/t/original/i/8eea5ec564114f54bdf537c458c441f57d51cc287365379cc93ed4b3474a173d/d313458f-6dcd-4d9a-a18c-49fba9ad448a.gif" data-mid="248235076" border="0" src="https://freight.cargo.site/w/500/i/8eea5ec564114f54bdf537c458c441f57d51cc287365379cc93ed4b3474a173d/d313458f-6dcd-4d9a-a18c-49fba9ad448a.gif" /> <img width="768" height="956" width_o="768" height_o="956" data-src="https://freight.cargo.site/t/original/i/a6b1f2b94c42a34300b9d383458741e70c96674e4698b6ce7571297a38eee262/e0771f8e-93e8-4e04-bfe6-dcaaf0996623.png" data-mid="248235078" border="0" src="https://freight.cargo.site/w/768/i/a6b1f2b94c42a34300b9d383458741e70c96674e4698b6ce7571297a38eee262/e0771f8e-93e8-4e04-bfe6-dcaaf0996623.png" /> <img width="720" height="900" width_o="720" height_o="900" data-src="https://freight.cargo.site/t/original/i/78e418a7526045855202927a81d6232c94b76690077aac61589053dafac89f1c/3583c51f-3a36-4d77-906d-930138ee3e6e.gif" data-mid="248235079" border="0" 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height_o="1350" data-src="https://freight.cargo.site/t/original/i/02ad466c4420c37b2a906e0bccd649f3304ac8d1bba909262f9bd140a351ca56/7817cf1f-0bc0-4b43-a907-fbc69518582e.jpg" data-mid="248235096" border="0" src="https://freight.cargo.site/w/900/i/02ad466c4420c37b2a906e0bccd649f3304ac8d1bba909262f9bd140a351ca56/7817cf1f-0bc0-4b43-a907-fbc69518582e.jpg" /> <img width="900" height="1350" width_o="900" height_o="1350" data-src="https://freight.cargo.site/t/original/i/dcb077e9792d446d0977be1a8a761805e0a06a48c2d595d128c6414acc8b1fbf/7447108c-29ae-491b-8c65-6fdf509100fc.jpg" data-mid="248235095" border="0" src="https://freight.cargo.site/w/900/i/dcb077e9792d446d0977be1a8a761805e0a06a48c2d595d128c6414acc8b1fbf/7447108c-29ae-491b-8c65-6fdf509100fc.jpg" /> <img width="1608" height="632" width_o="1608" height_o="632" data-src="https://freight.cargo.site/t/original/i/01c9f7d7cf80a21f03c0feadd3bdb256db9f284186cd666f1274c8a249c7c2cd/adiland-branded.png" data-mid="248235640" border="0" data-scale="77" src="https://freight.cargo.site/w/1000/i/01c9f7d7cf80a21f03c0feadd3bdb256db9f284186cd666f1274c8a249c7c2cd/adiland-branded.png" /> <img width="800" height="1000" width_o="800" height_o="1000" data-src="https://freight.cargo.site/t/original/i/70da5e578c285f1ef7419ecb391c0da03a925d1710353666725e0a871f627d17/Adiland_07-ezgif.com-optimize.gif" data-mid="248235221" border="0" src="https://freight.cargo.site/w/800/i/70da5e578c285f1ef7419ecb391c0da03a925d1710353666725e0a871f627d17/Adiland_07-ezgif.com-optimize.gif" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/04913728f18db2cad66d739dbbe85f6680c37aa421ffe9181298a652058efd84/Adiland_08.png" data-mid="248235227" border="0" src="https://freight.cargo.site/w/1000/i/04913728f18db2cad66d739dbbe85f6680c37aa421ffe9181298a652058efd84/Adiland_08.png" /><img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/3d402837a3464ad18a141875adc051fb1e231a6c9ad5da61b1d09ab68be805f6/Adiland_04.png" data-mid="248235238" border="0" src="https://freight.cargo.site/w/1000/i/3d402837a3464ad18a141875adc051fb1e231a6c9ad5da61b1d09ab68be805f6/Adiland_04.png" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/7bf03855cbe71ae21f0ee8437861d843f9a0d7e73ff1831b421afd04d704c870/Adiland_05.png" data-mid="248235231" border="0" src="https://freight.cargo.site/w/1000/i/7bf03855cbe71ae21f0ee8437861d843f9a0d7e73ff1831b421afd04d704c870/Adiland_05.png" /><img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/77b05ef02405a55827af7562f5329600a2f74efea9e1b8cd4911945fd199332c/Adiland_10.png" data-mid="248235239" border="0" src="https://freight.cargo.site/w/1000/i/77b05ef02405a55827af7562f5329600a2f74efea9e1b8cd4911945fd199332c/Adiland_10.png" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/5bde6cad9a298d4243459b8459a127d36a0bfe29fef6c3fb33acc398bd8bcb26/Adiland_02.png" data-mid="248235240" border="0" src="https://freight.cargo.site/w/1000/i/5bde6cad9a298d4243459b8459a127d36a0bfe29fef6c3fb33acc398bd8bcb26/Adiland_02.png" /><img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/cf1a168eb1b3ac7e0034aaa5c0af56fb71f04d3beda2c4dea2d32d0cd204dcd0/Adiland_1.png" data-mid="248235233" border="0" src="https://freight.cargo.site/w/1000/i/cf1a168eb1b3ac7e0034aaa5c0af56fb71f04d3beda2c4dea2d32d0cd204dcd0/Adiland_1.png" /> <img width="1608" height="632" width_o="1608" height_o="632" data-src="https://freight.cargo.site/t/original/i/5f9295c0e87593f67b1808a2013df79a16f284fa5d4ee1d8a1eb414b0070a6e4/POSTERS_007.png" data-mid="248235836" border="0" src="https://freight.cargo.site/w/1000/i/5f9295c0e87593f67b1808a2013df79a16f284fa5d4ee1d8a1eb414b0070a6e4/POSTERS_007.png" /> <img width="1365" height="2048" width_o="1365" height_o="2048" data-src="https://freight.cargo.site/t/original/i/21583e58ac5672976280a9c90e731156204d5effac7f13d629e6bf66c5cd8f40/s-blob-v1-IMAGE-QXYNsRXZaOA.jpg" data-mid="248235842" border="0" src="https://freight.cargo.site/w/1000/i/21583e58ac5672976280a9c90e731156204d5effac7f13d629e6bf66c5cd8f40/s-blob-v1-IMAGE-QXYNsRXZaOA.jpg" /> <img width="1365" height="2048" width_o="1365" height_o="2048" data-src="https://freight.cargo.site/t/original/i/15b67ac8b435a1c3b51d878f7809ad0a6de938977803e0392a239b87d6af6d8e/s-blob-v1-IMAGE-zqu4VcDiQ-4.jpg" data-mid="248235843" border="0" src="https://freight.cargo.site/w/1000/i/15b67ac8b435a1c3b51d878f7809ad0a6de938977803e0392a239b87d6af6d8e/s-blob-v1-IMAGE-zqu4VcDiQ-4.jpg" /> <img width="1000" height="1510" width_o="1000" height_o="1510" data-src="https://freight.cargo.site/t/original/i/7f2a756afd671c341737eff728d22ad5d9a386d2315ff0d736a04d696f9eaa51/Screenshot-2026-05-12-at-14.53.09.png" data-mid="248235847" border="0" src="https://freight.cargo.site/w/1000/i/7f2a756afd671c341737eff728d22ad5d9a386d2315ff0d736a04d696f9eaa51/Screenshot-2026-05-12-at-14.53.09.png" /> https://noateatko.com/Superkoloritas Wed, 01 Oct 2025 19:31:54 +0000 Noate Atko https://noateatko.com/Superkoloritas <img width="1228" height="1228" width_o="1228" height_o="1228" data-src="https://freight.cargo.site/t/original/i/9d4ae40ced7a3551cdd486834097f1b86f85452aa53039b35f78b0d1bb493461/Screenshot-2026-03-16-at-13.21.40.png" data-mid="246115316" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/9d4ae40ced7a3551cdd486834097f1b86f85452aa53039b35f78b0d1bb493461/Screenshot-2026-03-16-at-13.21.40.png" /> Band Role Project Superkoloritas Freelance Graphics for swag items &amp; album cover Superkoloritas, a Lithuanian band, reached out to create graphics for merchandise and later design album cover artwork for a new release. The project involved translating the band’s identity into a visual language that could work across both wearable merchandise and cover art. Inspiration came from their existing visual language of cut-out shapes, that Giedre does herself,- playful forms, and rhythmic compositions, aiming to create something that felt in tune with the character of their music. It was giving Matisse by the&nbsp; Lithuanian beach. <img width="552" height="560" width_o="552" height_o="560" data-src="https://freight.cargo.site/t/original/i/63b4641043ae7b8bca4382c638d30c44053d5e157abf57c8af415cd8baedd52c/Screenshot-2026-03-16-at-13.47.29.png" data-mid="246115798" border="0" data-scale="100" src="https://freight.cargo.site/w/552/i/63b4641043ae7b8bca4382c638d30c44053d5e157abf57c8af415cd8baedd52c/Screenshot-2026-03-16-at-13.47.29.png" /> Merch My approach was shaped by the visual references and mood imagery the band shared, which pointed toward a sea funk world,- groovy, slightly 70s-inspired, and ocean inflected, but still contemporary. Sharing some sketches – <img width="1920" height="540" width_o="1920" height_o="540" data-src="https://freight.cargo.site/t/original/i/1c8cd04cb7958bff892e6306e2cd6ea9bba24fcc1e9fac48d174584c2fe19be1/SKETCH_superkolor.png" data-mid="246115780" border="0" src="https://freight.cargo.site/w/1000/i/1c8cd04cb7958bff892e6306e2cd6ea9bba24fcc1e9fac48d174584c2fe19be1/SKETCH_superkolor.png" /> The Merch: <img width="1858" height="1240" width_o="1858" height_o="1240" data-src="https://freight.cargo.site/t/original/i/fca386f73e154a54001d3724c996df8be7b181f93f7893354444c9a35fcc99cd/TSHirt.png" data-mid="246116127" border="0" src="https://freight.cargo.site/w/1000/i/fca386f73e154a54001d3724c996df8be7b181f93f7893354444c9a35fcc99cd/TSHirt.png" /><img width="1858" height="1240" width_o="1858" height_o="1240" data-src="https://freight.cargo.site/t/original/i/e9e51683974b637243984501258954e9469e200c91690bcb1e98914c3449b772/Hatt.png" data-mid="246116187" border="0" src="https://freight.cargo.site/w/1000/i/e9e51683974b637243984501258954e9469e200c91690bcb1e98914c3449b772/Hatt.png" /> <img width="1858" height="1240" width_o="1858" height_o="1240" data-src="https://freight.cargo.site/t/original/i/f5b5da0bfe1904bc935b8a1b406fa74f6b93c35914a8c47e4f1cf3eb2744ca3a/Grhc.png" data-mid="246116133" border="0" src="https://freight.cargo.site/w/1000/i/f5b5da0bfe1904bc935b8a1b406fa74f6b93c35914a8c47e4f1cf3eb2744ca3a/Grhc.png" /> <img width="1858" height="1240" width_o="1858" height_o="1240" data-src="https://freight.cargo.site/t/original/i/461918e839f8e095d449cfad987579a2a76f6f5663c28b0279c044565accc3e8/Tshirtt.png" data-mid="246116188" border="0" src="https://freight.cargo.site/w/1000/i/461918e839f8e095d449cfad987579a2a76f6f5663c28b0279c044565accc3e8/Tshirtt.png" /><img width="1858" height="1240" width_o="1858" height_o="1240" data-src="https://freight.cargo.site/t/original/i/d502987d3a42ad2e13f03dad09140e2876ec745392c119feff51a2c5e5dfbdb3/HAT.png" data-mid="246116128" border="0" src="https://freight.cargo.site/w/1000/i/d502987d3a42ad2e13f03dad09140e2876ec745392c119feff51a2c5e5dfbdb3/HAT.png" /> Album cover This was a really interesting process, because the band was traveling in Mexico at the time, and the direction shifted quite a bit from the initial conversations, sketches, and early ideas to the final cover. The album also felt different from their previous music.- this one leaned more disco, more dance, and had a stronger sense of movement. They said they wanted people to hear it and feel like dancing. Final album: <img width="1200" height="1200" width_o="1200" height_o="1200" data-src="https://freight.cargo.site/t/original/i/958bbdee981026a3cf593e2c23dc7adf37dbd3259eca152e8f585d723a7938eb/a3947188579_10.jpg" data-mid="246116255" border="0" src="https://freight.cargo.site/w/1000/i/958bbdee981026a3cf593e2c23dc7adf37dbd3259eca152e8f585d723a7938eb/a3947188579_10.jpg" /> At the beginning, we explored more shape based graphics and approach, which felt natural given their visual style and use of cut-out forms. But as the album developed, the direction started to feel less beachy and more minimal. In the end, we landed on a simple typographic treatment that felt more in line with where the music had arrived. <img width="1858" height="620" width_o="1858" height_o="620" data-src="https://freight.cargo.site/t/original/i/7f63e0aa9c3ae69e9fe5bde2ee91d62c487dcb84949bfc8365b7eac83b4f0214/ALBUMs.png" data-mid="246117908" border="0" src="https://freight.cargo.site/w/1000/i/7f63e0aa9c3ae69e9fe5bde2ee91d62c487dcb84949bfc8365b7eac83b4f0214/ALBUMs.png" /> https://noateatko.com/Paralia Mon, 16 Mar 2026 17:15:48 +0000 Noate Atko https://noateatko.com/Paralia <img width="3420" height="2214" width_o="3420" height_o="2214" data-src="https://freight.cargo.site/t/original/i/8b5bb16904e46781c854d7a333ac97c64ca57457f75a29dbd524d6a616db6037/Screenshot-2026-01-14-at-7.34.39PM.jpg" data-mid="246118586" border="0" src="https://freight.cargo.site/w/1000/i/8b5bb16904e46781c854d7a333ac97c64ca57457f75a29dbd524d6a616db6037/Screenshot-2026-01-14-at-7.34.39PM.jpg" /> Agency Role Project IMA Designer adidas x Paralia: Los Angeles event .project-info-container { background-color: black; color: white; font-family: "Arial Narrow", sans-serif; padding: 1.2rem 3rem; width: 100%; } .project-info-row { display: grid; grid-template-columns: 1fr 1fr 1fr; gap: 2rem; align-items: start; font-size: 12px; white-space: nowrap; width: 100%; } .project-label { font-weight: 600; } .project-value { font-weight: 400; } .project-divider { border: none; border-top: 1px solid white; margin: 0.5rem 0; } @media (max-width: 768px) { .project-info-row { grid-template-columns: 1fr 1fr 1fr; gap: 1rem; } .project-label, .project-value { font-size: 11px; } } We hosted an adidas x Paralía Pilates event in Los Angeles, bringing together the local fashion and wellness community for an intimate morning experience centered on movement, balance, and ritual. The event took place in a spacious Downtown LA studio near the Fashion District, with mats laid out in advance and subtle styling details throughout the space to reflect Paralía’s ballet-inspired aesthetic. Guests were welcomed with personalized duffle kits featuring adidas training essentials, Paralía grip socks, and a curated mix of beauty and wellness items, alongside refreshments including juices, coconut water, and wellness snacks.&nbsp; Pilates was led by Paralía founder and instructor Liv Nasuta, with a signature bow installation anchoring the studio as a visual focal point and photo moment. Following the class, guests enjoyed rose foam matcha and an aura photo booth experience as a personalized takeaway. <img width="3420" height="2214" width_o="3420" height_o="2214" data-src="https://freight.cargo.site/t/original/i/8c349131e92b8a204afaff7220c3ea85047f9fdc8914db877d16e29a2763d547/Screenshot-2026-01-14-at-7.33.27PM.jpg" data-mid="246118603" border="0" src="https://freight.cargo.site/w/1000/i/8c349131e92b8a204afaff7220c3ea85047f9fdc8914db877d16e29a2763d547/Screenshot-2026-01-14-at-7.33.27PM.jpg" /><img width="3420" height="2214" width_o="3420" height_o="2214" data-src="https://freight.cargo.site/t/original/i/d7897cd1c034d98cc5dab58370eb06a98440bce348e0c2a8fd16f276424a1e6a/Screenshot-2026-01-14-at-7.35.28PM.jpg" data-mid="246118606" border="0" src="https://freight.cargo.site/w/1000/i/d7897cd1c034d98cc5dab58370eb06a98440bce348e0c2a8fd16f276424a1e6a/Screenshot-2026-01-14-at-7.35.28PM.jpg" /> <img width="3420" height="2214" width_o="3420" height_o="2214" data-src="https://freight.cargo.site/t/original/i/17ddc00adaf8a6043c8942e6d2189e4402c447969726c31df324e9296c0cbeb9/Screenshot-2026-01-14-at-7.35.50PM.jpg" data-mid="246118607" border="0" src="https://freight.cargo.site/w/1000/i/17ddc00adaf8a6043c8942e6d2189e4402c447969726c31df324e9296c0cbeb9/Screenshot-2026-01-14-at-7.35.50PM.jpg" /><img width="3420" height="2214" width_o="3420" height_o="2214" data-src="https://freight.cargo.site/t/original/i/643f71035402d0f4f2af9c804e827da69fdf7e477f63f261c4390d4266ddc041/Screenshot-2026-01-14-at-7.34.21PM.jpg" data-mid="246118604" border="0" src="https://freight.cargo.site/w/1000/i/643f71035402d0f4f2af9c804e827da69fdf7e477f63f261c4390d4266ddc041/Screenshot-2026-01-14-at-7.34.21PM.jpg" /> <img width="3420" height="2214" width_o="3420" height_o="2214" data-src="https://freight.cargo.site/t/original/i/fa1daf222f56b7eaa756535fcaaf63a8a553545175a51a00402aefc2bd235347/Screenshot-2026-01-14-at-7.38.06PM.jpg" data-mid="246118608" border="0" 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width_o="1536" height_o="2048" data-src="https://freight.cargo.site/t/original/i/e680e33454e0faa645f23765d36e3871943ea9d31915e09ef14f43af075542c5/s-blob-v1-IMAGE-5nO0rwMPlcc.png" data-mid="246119614" border="0" data-scale="79" src="https://freight.cargo.site/w/1000/i/e680e33454e0faa645f23765d36e3871943ea9d31915e09ef14f43af075542c5/s-blob-v1-IMAGE-5nO0rwMPlcc.png" /> &nbsp; <img width="2000" height="2000" width_o="2000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/05c66ff702900d4790711bebd4db59108c97d4052e9dcd29ac4c41db3cb162e3/prla_0009_s-blob-v1-IMAGE-bLh3lVK0M_A.png" data-mid="246119657" border="0" src="https://freight.cargo.site/w/1000/i/05c66ff702900d4790711bebd4db59108c97d4052e9dcd29ac4c41db3cb162e3/prla_0009_s-blob-v1-IMAGE-bLh3lVK0M_A.png" /><img width="2000" height="2000" width_o="2000" height_o="2000" 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height="2000" width_o="2000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/021496d723825e1c981dcf33da11efdcfd933222fd128c7b93041f678de5a1c7/prla_0002_Screenshot-2026-03-16-at-15.22.02.png" data-mid="246119652" border="0" src="https://freight.cargo.site/w/1000/i/021496d723825e1c981dcf33da11efdcfd933222fd128c7b93041f678de5a1c7/prla_0002_Screenshot-2026-03-16-at-15.22.02.png" /><img width="2000" height="2000" width_o="2000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/8f20b056a56b50364e39f6b9b0d97688866190c135eb76b1e98e347b49362807/prla_0004_s-blob-v1-IMAGE-mLdPSi6iKwo.png" data-mid="246119650" border="0" src="https://freight.cargo.site/w/1000/i/8f20b056a56b50364e39f6b9b0d97688866190c135eb76b1e98e347b49362807/prla_0004_s-blob-v1-IMAGE-mLdPSi6iKwo.png" /><img width="2000" height="2000" width_o="2000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/db3f02633634052b37e0db3276def50940b1c83a86f82d2160726ea88424cd29/prla_0005_s-blob-v1-IMAGE-3lajkLuypR4.png" data-mid="246119649" border="0" src="https://freight.cargo.site/w/1000/i/db3f02633634052b37e0db3276def50940b1c83a86f82d2160726ea88424cd29/prla_0005_s-blob-v1-IMAGE-3lajkLuypR4.png" /> <img width="796" height="1180" width_o="796" height_o="1180" data-src="https://freight.cargo.site/t/original/i/5d7c6dd3fb1309e30db770776dfa6146405ae60e42054826b1780d8c8a8e3c90/Screenshot-2026-03-16-at-15.11.36.png" data-mid="246119602" border="0" src="https://freight.cargo.site/w/796/i/5d7c6dd3fb1309e30db770776dfa6146405ae60e42054826b1780d8c8a8e3c90/Screenshot-2026-03-16-at-15.11.36.png" /> <img width="1286" height="1706" width_o="1286" height_o="1706" data-src="https://freight.cargo.site/t/original/i/78d7ab0ffbb3292bb05dbff0ed38b85acb1e18bfea1aab7339ec5fd0d32b33df/Screenshot-2026-03-16-at-15.32.34.png" data-mid="246119838" border="0" src="https://freight.cargo.site/w/1000/i/78d7ab0ffbb3292bb05dbff0ed38b85acb1e18bfea1aab7339ec5fd0d32b33df/Screenshot-2026-03-16-at-15.32.34.png" /> <img width="1268" height="1682" width_o="1268" height_o="1682" data-src="https://freight.cargo.site/t/original/i/2af8f1462a23a5493b28fc8015a39da6195a47de493029c444619f5a41e4e6a0/Screenshot-2026-03-16-at-15.33.55.png" data-mid="246119846" border="0" src="https://freight.cargo.site/w/1000/i/2af8f1462a23a5493b28fc8015a39da6195a47de493029c444619f5a41e4e6a0/Screenshot-2026-03-16-at-15.33.55.png" /> https://noateatko.com/adidas-Wicker-Park Tue, 06 May 2025 22:34:49 +0000 Noate Atko https://noateatko.com/adidas-Wicker-Park <img width="2246" height="1428" width_o="2246" height_o="1428" data-src="https://freight.cargo.site/t/original/i/6b8f68d7e2efbcd0ecae5aff17f15d3a695d5fc958fbe041c1ab08f9467c1601/Screenshot-2025-05-06-at-18.37.31.png" data-mid="232869999" border="0" src="https://freight.cargo.site/w/1000/i/6b8f68d7e2efbcd0ecae5aff17f15d3a695d5fc958fbe041c1ab08f9467c1601/Screenshot-2025-05-06-at-18.37.31.png" /> Agency Role Project IMA Designer adidas Wicker Park – Crystal Zapata .project-info-container { background-color: black; color: white; font-family: "Arial Narrow", sans-serif; padding: 1.2rem 3rem; width: 100%; } .project-info-row { display: grid; grid-template-columns: 1fr 1fr 1fr; gap: 2rem; align-items: start; font-size: 12px; white-space: nowrap; width: 100%; } .project-label { font-weight: 600; } .project-value { font-weight: 400; } .project-divider { border: none; border-top: 1px solid white; margin: 0.5rem 0; } @media (max-width: 768px) { .project-info-row { grid-template-columns: 1fr 1fr 1fr; gap: 1rem; } .project-label, .project-value { font-size: 11px; } } A creative collaboration with adidas Originals and Chicago-based artist Crystal Zapata, centered around a limited-run newsprint city guide and editorial celebrating local culture. Editorial Content We worked with Crystal to develop a studio-based editorial that spotlighted her artistic process, workspace, and creative relationship with adidas Originals. Shot by local photographer @alexavisciusphoto — a longtime collaborator of Crystal’s — the portraits offered an intimate look at her world, grounded in the Wicker Park creative community. <img width="960" height="1440" width_o="960" height_o="1440" data-src="https://freight.cargo.site/t/original/i/b98f139d57413337b23cd1ef992650bde16e3b9460553280e1db3c73bb05947e/Screenshot-2025-05-06-at-18.45.23.png" data-mid="232870393" border="0" data-scale="85" src="https://freight.cargo.site/w/960/i/b98f139d57413337b23cd1ef992650bde16e3b9460553280e1db3c73bb05947e/Screenshot-2025-05-06-at-18.45.23.png" /> <img width="1154" height="1472" width_o="1154" height_o="1472" data-src="https://freight.cargo.site/t/original/i/e7a7ae5e92c371ead8448ac1d49fe2b8f9f671fc9d4cdb5878e8c2480089da8c/Screenshot-2025-05-06-at-18.45.39.png" data-mid="232870428" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/e7a7ae5e92c371ead8448ac1d49fe2b8f9f671fc9d4cdb5878e8c2480089da8c/Screenshot-2025-05-06-at-18.45.39.png" /> <img width="970" height="1494" width_o="970" height_o="1494" data-src="https://freight.cargo.site/t/original/i/618c6234ba2d74396f12583e8aa33cfeec4b0524b3dcf7239990713b68391bd0/Screenshot-2025-05-06-at-18.46.00.png" data-mid="232870464" border="0" data-scale="83" src="https://freight.cargo.site/w/970/i/618c6234ba2d74396f12583e8aa33cfeec4b0524b3dcf7239990713b68391bd0/Screenshot-2025-05-06-at-18.46.00.png" /> <img width="1202" height="1520" width_o="1202" height_o="1520" data-src="https://freight.cargo.site/t/original/i/e5d4cef2dc8540154dfadd825855d97ba3d8a7e2dd4657420c70226f8a668eac/Screenshot-2025-05-06-at-18.47.03.png" data-mid="232870466" border="0" src="https://freight.cargo.site/w/1000/i/e5d4cef2dc8540154dfadd825855d97ba3d8a7e2dd4657420c70226f8a668eac/Screenshot-2025-05-06-at-18.47.03.png" /> <img width="2286" height="1506" width_o="2286" height_o="1506" data-src="https://freight.cargo.site/t/original/i/ce74a5a932124be2669a9f7d0038b043a35cdcf5a285b68d0476b45a01612723/Screenshot-2025-05-06-at-18.48.04.png" data-mid="232870515" border="0" src="https://freight.cargo.site/w/1000/i/ce74a5a932124be2669a9f7d0038b043a35cdcf5a285b68d0476b45a01612723/Screenshot-2025-05-06-at-18.48.04.png" /> <img width="2290" height="1512" width_o="2290" height_o="1512" data-src="https://freight.cargo.site/t/original/i/f4d59a881b3bd0bf5f70dfd9d4e773fbfeb7f6bc8fc6bbe15d6ddaeccb90eeaa/Screenshot-2025-05-06-at-18.48.28.png" data-mid="232870517" border="0" src="https://freight.cargo.site/w/1000/i/f4d59a881b3bd0bf5f70dfd9d4e773fbfeb7f6bc8fc6bbe15d6ddaeccb90eeaa/Screenshot-2025-05-06-at-18.48.28.png" /> City GuideWe worked closely with Crystal to bring her vision for the printed city guide to life — handling full layout and design. The guide spotlighted five of her favorite local businesses and featured her distinctive analog-inspired graphics throughout. It was available both in-store and at participating neighborhood locations. <img width="800" height="1000" width_o="800" height_o="1000" data-src="https://freight.cargo.site/t/original/i/7b7da62cbb4d953aeff10b9826608fc55e3ee480752c9b412e8a416de62b9d3b/CrystalWickerParkCityGuide01-ezgif.com-video-to-gif-converter.gif" data-mid="232870527" border="0" data-scale="59" src="https://freight.cargo.site/w/800/i/7b7da62cbb4d953aeff10b9826608fc55e3ee480752c9b412e8a416de62b9d3b/CrystalWickerParkCityGuide01-ezgif.com-video-to-gif-converter.gif" /> <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/fc3fc6faafc36d18e4ac12ba98cb64d2c3998fce93e5d761be433783ba68260b/0001.png" data-mid="232870657" border="0" src="https://freight.cargo.site/w/1000/i/fc3fc6faafc36d18e4ac12ba98cb64d2c3998fce93e5d761be433783ba68260b/0001.png" /> <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/27d1a3e3d79d40567cb8347257a7ff70b5f801762a658b2b456735dcb9a0341b/0002.png" data-mid="232870659" border="0" src="https://freight.cargo.site/w/1000/i/27d1a3e3d79d40567cb8347257a7ff70b5f801762a658b2b456735dcb9a0341b/0002.png" /> <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/a6e4fef9a131ec496ce2fa5d6e354ecd5699c941b62db001001bff7ff6bce450/00003.png" data-mid="232870660" border="0" src="https://freight.cargo.site/w/1000/i/a6e4fef9a131ec496ce2fa5d6e354ecd5699c941b62db001001bff7ff6bce450/00003.png" /> <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/48c4567f0352151b459a905e47cf47f18880cd0750d4b3938df877bbc4bc5cf2/00004.png" data-mid="232870662" border="0" src="https://freight.cargo.site/w/1000/i/48c4567f0352151b459a905e47cf47f18880cd0750d4b3938df877bbc4bc5cf2/00004.png" /> <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/4dfe697e3a2713f440d2a368a260eb2a496b8bc22d9f49e6c3a0bb17a9cbee3f/0005.png" data-mid="232870674" border="0" src="https://freight.cargo.site/w/1000/i/4dfe697e3a2713f440d2a368a260eb2a496b8bc22d9f49e6c3a0bb17a9cbee3f/0005.png" /> <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/a75bf9b378d80800656eba38c59de5c67a787f468d7454e751f74c001a8a0904/1111.png" data-mid="232870675" border="0" src="https://freight.cargo.site/w/1000/i/a75bf9b378d80800656eba38c59de5c67a787f468d7454e751f74c001a8a0904/1111.png" /> <img width="1010" height="1394" width_o="1010" height_o="1394" data-src="https://freight.cargo.site/t/original/i/4967ed55e60fd54fe1bb7ab88f52062a4bba68ffe63ccf2d36ce7f0c43fb2ac1/Screenshot-2025-05-06-at-18.59.43.png" data-mid="232870683" border="0" src="https://freight.cargo.site/w/1000/i/4967ed55e60fd54fe1bb7ab88f52062a4bba68ffe63ccf2d36ce7f0c43fb2ac1/Screenshot-2025-05-06-at-18.59.43.png" /> <img width="658" height="1048" width_o="658" height_o="1048" data-src="https://freight.cargo.site/t/original/i/618acf906400f6353d039af112636204622b9202d5f1095bce99d53a35c30073/Screenshot-2025-05-06-at-19.00.32.png" data-mid="232870687" border="0" src="https://freight.cargo.site/w/658/i/618acf906400f6353d039af112636204622b9202d5f1095bce99d53a35c30073/Screenshot-2025-05-06-at-19.00.32.png" /> <img width="572" height="984" width_o="572" height_o="984" data-src="https://freight.cargo.site/t/original/i/8dda9f5eb18fbf43880fd7efb8a37739008a854b28819b5da1ce37245a2d6c29/Screenshot-2025-05-06-at-19.01.02.png" data-mid="232870689" border="0" data-scale="92" src="https://freight.cargo.site/w/572/i/8dda9f5eb18fbf43880fd7efb8a37739008a854b28819b5da1ce37245a2d6c29/Screenshot-2025-05-06-at-19.01.02.png" /> Crystal designed an exclusive long-sleeve tee for the store — featuring bold type, hand-painted accents, and playful overlays. A true Chicago T-Shirt! <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/610477d1748afcc27fa68bdfcc413e06f66185f56be3c80fbb8d971c7ef7624e/CZ_07.png" data-mid="232870729" border="0" data-scale="63" src="https://freight.cargo.site/w/1000/i/610477d1748afcc27fa68bdfcc413e06f66185f56be3c80fbb8d971c7ef7624e/CZ_07.png" /> Community Event To celebrate the launch, we hosted an in-store event with food, drinks, music, and product customization. Guests walked away with the full print set — including the guide, coupon book, and long sleeve — while connecting with Crystal and the broader Chicago creative community. <img width="5464" height="8192" width_o="5464" height_o="8192" data-src="https://freight.cargo.site/t/original/i/30cb81c03976af2d61f35910c4d5a96002f6bce6ecc2d5a19dcaa4a3161ca414/03.21.2025--Friday-Adidas-Wicker-Park-x-Crystal-Zapata-Pic-82.jpg" data-mid="232870749" border="0" src="https://freight.cargo.site/w/1000/i/30cb81c03976af2d61f35910c4d5a96002f6bce6ecc2d5a19dcaa4a3161ca414/03.21.2025--Friday-Adidas-Wicker-Park-x-Crystal-Zapata-Pic-82.jpg" /> <img width="5464" height="8192" width_o="5464" height_o="8192" data-src="https://freight.cargo.site/t/original/i/21b5403bab5379cd26cd368c046f68c86263560ce4f2becfb197aca51d22cc1e/03.21.2025--Friday-Adidas-Wicker-Park-x-Crystal-Zapata-Pic-77.jpg" data-mid="232870757" border="0" src="https://freight.cargo.site/w/1000/i/21b5403bab5379cd26cd368c046f68c86263560ce4f2becfb197aca51d22cc1e/03.21.2025--Friday-Adidas-Wicker-Park-x-Crystal-Zapata-Pic-77.jpg" /> <img width="8116" height="5413" width_o="8116" height_o="5413" data-src="https://freight.cargo.site/t/original/i/6a42166e329092b52c0928e5b41fb067123f65c83a4af4faf012ad970993de6e/03.21.2025--Friday-Adidas-Wicker-Park-x-Crystal-Zapata-Pic-23.jpg" data-mid="232870954" border="0" src="https://freight.cargo.site/w/1000/i/6a42166e329092b52c0928e5b41fb067123f65c83a4af4faf012ad970993de6e/03.21.2025--Friday-Adidas-Wicker-Park-x-Crystal-Zapata-Pic-23.jpg" /> <img width="5464" height="8192" width_o="5464" height_o="8192" data-src="https://freight.cargo.site/t/original/i/762dd6e8977756edb88725141f35cd9159c008b9d1dad3af40372ceaac8820e4/03.21.2025--Friday-Adidas-Wicker-Park-x-Crystal-Zapata-Pic-21.jpg" data-mid="232870956" border="0" src="https://freight.cargo.site/w/1000/i/762dd6e8977756edb88725141f35cd9159c008b9d1dad3af40372ceaac8820e4/03.21.2025--Friday-Adidas-Wicker-Park-x-Crystal-Zapata-Pic-21.jpg" /> <img width="5464" height="8192" width_o="5464" height_o="8192" data-src="https://freight.cargo.site/t/original/i/8237b0ab77bfff8218b38ecf5d49bfe8dbcc7d30b48ae313df8d8fc390473199/03.21.2025--Friday-Adidas-Wicker-Park-x-Crystal-Zapata-Pic-67.jpg" data-mid="232870961" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/8237b0ab77bfff8218b38ecf5d49bfe8dbcc7d30b48ae313df8d8fc390473199/03.21.2025--Friday-Adidas-Wicker-Park-x-Crystal-Zapata-Pic-67.jpg" /> <img width="5464" height="8192" width_o="5464" height_o="8192" data-src="https://freight.cargo.site/t/original/i/17fc40f1b63f72d222cfd257834a866bf4924a04c0621cbf8f962c331f6fb20e/03.21.2025--Friday-Adidas-Wicker-Park-x-Crystal-Zapata-Pic-70.jpg" data-mid="232870981" border="0" src="https://freight.cargo.site/w/1000/i/17fc40f1b63f72d222cfd257834a866bf4924a04c0621cbf8f962c331f6fb20e/03.21.2025--Friday-Adidas-Wicker-Park-x-Crystal-Zapata-Pic-70.jpg" /> https://noateatko.com/adistar-5-Farmers-Market Wed, 01 Oct 2025 18:31:57 +0000 Noate Atko https://noateatko.com/adistar-5-Farmers-Market <img width="1094" height="1054" width_o="1094" height_o="1054" data-src="https://freight.cargo.site/t/original/i/3b3f8d5db373d1ffa06abad9b39ddb2c6b576ed9e53df34cf855af18886bda77/Screenshot-2026-04-14-at-10.36.27.png" data-mid="247190171" border="0" src="https://freight.cargo.site/w/1000/i/3b3f8d5db373d1ffa06abad9b39ddb2c6b576ed9e53df34cf855af18886bda77/Screenshot-2026-04-14-at-10.36.27.png" /> Agency Role Project IMA Designer adistar control 5 launch event .project-info-container { background-color: black; color: white; font-family: "Arial Narrow", sans-serif; padding: 1.2rem 3rem; width: 100%; } .project-info-row { display: grid; grid-template-columns: 1fr 1fr 1fr; gap: 2rem; align-items: start; font-size: 12px; white-space: nowrap; width: 100%; } .project-label { font-weight: 600; } .project-value { font-weight: 400; } .project-divider { border: none; border-top: 1px solid white; margin: 0.5rem 0; } @media (max-width: 768px) { .project-info-row { grid-template-columns: 1fr 1fr 1fr; gap: 1rem; } .project-label, .project-value { font-size: 11px; } } For the launch of the Adistar Control 5, we transformed a Lower East Side gallery into a farmers market inspired takeover for adidas. Designed to introduce the shoe through a more lifestyle led lens, the experience brought together local vendors, branded details, and free giveaways to create a space rooted in community and the everyday rhythm of New York. Farmers MarketA familiar New York setting where fashion and daily life intersect. The concept placed the Adistar Control 5 in real, everyday moments, grabbing coffee, picking up flowers at the market, and taking a pause in the middle of a busy city day. <img width="3652" height="2641" width_o="3652" height_o="2641" data-src="https://freight.cargo.site/t/original/i/0024ab64ae6394edafaee851620d50a3ac915d17445df6d643ce8dfb70554059/illustration.png" data-mid="247190416" border="0" src="https://freight.cargo.site/w/1000/i/0024ab64ae6394edafaee851620d50a3ac915d17445df6d643ce8dfb70554059/illustration.png" /> Our Build For the build, we created custom maple modular farmers market stands, inspired by the kinds you’d normally see at a neighborhood market, but made a little more elevated for the gallery setting. With fabric awnings, market style signage, branded crates and buckets, and a blue led color palette, the space pulled from the visual language of a real farmers market. Filled with jams, honey jars, fruit, and florals.&nbsp; <img width="3652" height="2641" width_o="3652" height_o="2641" data-src="https://freight.cargo.site/t/original/i/1fbdd4b0ac345b3c14d84d1a9088f22c32ea1897affa9801c5a6282a31f90118/farmmark.png" data-mid="247191282" border="0" src="https://freight.cargo.site/w/1000/i/1fbdd4b0ac345b3c14d84d1a9088f22c32ea1897affa9801c5a6282a31f90118/farmmark.png" /> <img width="4160" height="6240" width_o="4160" height_o="6240" data-src="https://freight.cargo.site/t/original/i/eb81f2cbd8a418a680f9019be5694bdb2c11c9ce71ba5c5c8ef033874c19b80e/DSCF5349.jpg" data-mid="247191285" border="0" src="https://freight.cargo.site/w/1000/i/eb81f2cbd8a418a680f9019be5694bdb2c11c9ce71ba5c5c8ef033874c19b80e/DSCF5349.jpg" /> <img width="4160" height="6240" width_o="4160" height_o="6240" data-src="https://freight.cargo.site/t/original/i/8eba7012a9a7d0ee1489b4da02e9add09d0a8eafd7f32b84d3826b1817611677/DSCF5431.jpg" data-mid="247190361" border="0" src="https://freight.cargo.site/w/1000/i/8eba7012a9a7d0ee1489b4da02e9add09d0a8eafd7f32b84d3826b1817611677/DSCF5431.jpg" /> <img width="4160" height="6240" width_o="4160" height_o="6240" data-src="https://freight.cargo.site/t/original/i/3f06b036a0bab1c8732f3172199f067afbefe8dac934954f7c42eccd74386c75/DSCF5176.jpg" data-mid="247191287" border="0" src="https://freight.cargo.site/w/1000/i/3f06b036a0bab1c8732f3172199f067afbefe8dac934954f7c42eccd74386c75/DSCF5176.jpg" /> <img width="4160" height="6240" width_o="4160" height_o="6240" data-src="https://freight.cargo.site/t/original/i/c1f2b787988d2f472ac605f77631c97188f5ce78d53fa9c8fffaa6af85fb13b5/DSCF5418.jpg" data-mid="247191288" border="0" src="https://freight.cargo.site/w/1000/i/c1f2b787988d2f472ac605f77631c97188f5ce78d53fa9c8fffaa6af85fb13b5/DSCF5418.jpg" /> Branded ElementsCheeky branded details were worked into every touchpoint of the experience, tying the space together and creating moments that felt playful and easy to photograph. <img width="3652" height="3788" width_o="3652" height_o="3788" data-src="https://freight.cargo.site/t/original/i/7c9336d66384b1d2cd99011bd777b763bc6a5749711afca35f2db936c6175a5f/brandeditems01.png" data-mid="247193609" border="0" src="https://freight.cargo.site/w/1000/i/7c9336d66384b1d2cd99011bd777b763bc6a5749711afca35f2db936c6175a5f/brandeditems01.png" /> <img width="4160" height="6240" width_o="4160" height_o="6240" data-src="https://freight.cargo.site/t/original/i/7f26a9efeb7c793dd8efdcc4b9ab530bfb35b17cbca41abc50623333c60f32f7/DSCF5658.jpg" data-mid="247196732" border="0" src="https://freight.cargo.site/w/1000/i/7f26a9efeb7c793dd8efdcc4b9ab530bfb35b17cbca41abc50623333c60f32f7/DSCF5658.jpg" /> <img width="990" height="1432" width_o="990" height_o="1432" data-src="https://freight.cargo.site/t/original/i/68ffde5677bb52b3b3506a7531a62e0db51d79d6cf865a406253926b50bf0e50/Screenshot-2026-04-14-at-13.14.00.png" data-mid="247196762" border="0" src="https://freight.cargo.site/w/990/i/68ffde5677bb52b3b3506a7531a62e0db51d79d6cf865a406253926b50bf0e50/Screenshot-2026-04-14-at-13.14.00.png" /> <img width="4160" height="6240" width_o="4160" height_o="6240" data-src="https://freight.cargo.site/t/original/i/ca8434bf1ce9fa98e210a6af2a768e7e633b413b2843c3885bde586e1e66fea8/DSCF5633.jpg" data-mid="247196735" border="0" src="https://freight.cargo.site/w/1000/i/ca8434bf1ce9fa98e210a6af2a768e7e633b413b2843c3885bde586e1e66fea8/DSCF5633.jpg" /> <img width="4160" height="6240" width_o="4160" height_o="6240" data-src="https://freight.cargo.site/t/original/i/0a196300ede12e4aa52d01638f4f737977a482e38b97d7281968ab3b5f3f4af2/DSCF5562.jpg" data-mid="247196781" border="0" src="https://freight.cargo.site/w/1000/i/0a196300ede12e4aa52d01638f4f737977a482e38b97d7281968ab3b5f3f4af2/DSCF5562.jpg" /> <img width="4160" height="6240" width_o="4160" height_o="6240" data-src="https://freight.cargo.site/t/original/i/6433b09c3bd9ffc9a5882e3e8c0107c594f132d278232dc0703cc2ceea659d99/DSCF5091.jpg" data-mid="247196751" border="0" src="https://freight.cargo.site/w/1000/i/6433b09c3bd9ffc9a5882e3e8c0107c594f132d278232dc0703cc2ceea659d99/DSCF5091.jpg" /> <img width="4160" height="6240" width_o="4160" height_o="6240" data-src="https://freight.cargo.site/t/original/i/2807c28ea1f911f9475b438e11dcefa580459f24cb0ae37d6c4e36f9bf1cc37c/DSCF5301.jpg" data-mid="247196738" border="0" src="https://freight.cargo.site/w/1000/i/2807c28ea1f911f9475b438e11dcefa580459f24cb0ae37d6c4e36f9bf1cc37c/DSCF5301.jpg" /> A big part of the concept was bringing in local New York vendors and collaborators to make the space feel warm and wholesome. Coffee, florals, pastries, fruit, and pantry items all came from familiar mom-and-pop shops around town, making the experience feel more approachable and rooted in community. <img width="600" height="1080" width_o="600" height_o="1080" data-src="https://freight.cargo.site/t/original/i/23135507035598e8486113a86b70a19fec59d5f367853160fcc9497209978b45/ezgif-4ac2dc851763cde5-ezgif.com-optimize.gif" data-mid="247202854" border="0" src="https://freight.cargo.site/w/600/i/23135507035598e8486113a86b70a19fec59d5f367853160fcc9497209978b45/ezgif-4ac2dc851763cde5-ezgif.com-optimize.gif" /> https://noateatko.com/adidas-After-Hours-series Sat, 29 Mar 2025 17:18:45 +0000 Noate Atko https://noateatko.com/adidas-After-Hours-series <img width="2500" height="1669" width_o="2500" height_o="1669" data-src="https://freight.cargo.site/t/original/i/a85e837984825c4bfa07419c44c0772779e7bd1e62a41a1b803655bfc35414a7/DSC_6702.JPG" data-mid="228961920" border="0" src="https://freight.cargo.site/w/1000/i/a85e837984825c4bfa07419c44c0772779e7bd1e62a41a1b803655bfc35414a7/DSC_6702.JPG" /> Agency Role Project IMA Designer adidas ‘after hours’ shopping experience .project-info-container { background-color: black; color: white; font-family: "Arial Narrow", sans-serif; padding: 1.2rem 3rem; width: 100%; } .project-info-row { display: grid; grid-template-columns: 1fr 1fr 1fr; gap: 2rem; align-items: start; font-size: 12px; white-space: nowrap; width: 100%; } .project-label { font-weight: 600; } .project-value { font-weight: 400; } .project-divider { border: none; border-top: 1px solid white; margin: 0.5rem 0; } @media (max-width: 768px) { .project-info-row { grid-template-columns: 1fr 1fr 1fr; gap: 1rem; } .project-label, .project-value { font-size: 11px; } } adidas tapped us to bring a sense of exclusivity to their new Melrose store, so we created “After Hours” — a series of elevated, invite-only shopping events for VIPs, community partners, and local tastemakers. Set after closing time, the store transformed into a luxury retail experience. Guests browsed the latest collections with personalized service, sipped cocktails, and connected in an intimate, low-lit setting that felt a world away from typical retail. Each touchpoint was considered — from styling moments to subtle branding — designed to make the adidas community feel seen, valued, and ahead of the curve. Creative Chrome finishes, mirrored materials, and modern furniture are selected to complement the venue’s look and feel. <img width="1663" height="2500" width_o="1663" height_o="2500" data-src="https://freight.cargo.site/t/original/i/1ceab486d7e74f9e7dd749ca07783c0ebb1b9442eb353f4384443c87d030e9f4/NTH_8549.jpg" data-mid="228961913" border="0" src="https://freight.cargo.site/w/1000/i/1ceab486d7e74f9e7dd749ca07783c0ebb1b9442eb353f4384443c87d030e9f4/NTH_8549.jpg" /> <img width="1656" height="2500" width_o="1656" height_o="2500" data-src="https://freight.cargo.site/t/original/i/d0153b60ff89e81e8cf22fa1b8e77254dc2db4c6a4dc8a9f40d6b763b58445d7/R0009105.jpg" data-mid="228961910" border="0" src="https://freight.cargo.site/w/1000/i/d0153b60ff89e81e8cf22fa1b8e77254dc2db4c6a4dc8a9f40d6b763b58445d7/R0009105.jpg" /> Event IdentityWe've created a design option that reflects the event’s material palette and venue aesthetic, using metallic overlay gradient, and a minimalistic approach with the brand’s fonts for consistency. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/1e9987a99cb2384774848fe569f7afeb9a448c28335a0cec0823ed9ab2a92983/branding---languag.png" data-mid="228962454" border="0" src="https://freight.cargo.site/w/1000/i/1e9987a99cb2384774848fe569f7afeb9a448c28335a0cec0823ed9ab2a92983/branding---languag.png" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/215f8c19391dcec2058ad5a0ff2bc28d6bc26ee8760243e47559bbadbe91183c/Melrose_01.png" data-mid="228961909" border="0" src="https://freight.cargo.site/w/1000/i/215f8c19391dcec2058ad5a0ff2bc28d6bc26ee8760243e47559bbadbe91183c/Melrose_01.png" /> MusicFor each event, we invited a local DJ to provide live music and enhance the energy level. <img width="1663" height="2500" width_o="1663" height_o="2500" data-src="https://freight.cargo.site/t/original/i/1532559a30ab3315521240e44f5e35d5e8110c0f85d1e25d4d835bb0179b46b2/NTH_8510.jpg" data-mid="228961912" border="0" src="https://freight.cargo.site/w/1000/i/1532559a30ab3315521240e44f5e35d5e8110c0f85d1e25d4d835bb0179b46b2/NTH_8510.jpg" /> BarGuests enjoyed custom drinks and cocktails, thoughtfully crafted to suit each event. These included collaborations with local wine vendors or specially designed cocktails made with freshly squeezed juices. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/69b2d6dafc359d736886b7bcd11a1e48ad592e0b4c77b329082fd95997a03191/MENU---001.png" data-mid="228963532" border="0" src="https://freight.cargo.site/w/1000/i/69b2d6dafc359d736886b7bcd11a1e48ad592e0b4c77b329082fd95997a03191/MENU---001.png" /> <img width="956" height="886" width_o="956" height_o="886" data-src="https://freight.cargo.site/t/original/i/8fbe6b9d902b6727605ee610690a8eba91146ffcbfd2b4a84a382046d9bcac01/Screenshot-2025-03-29-at-13.42.59.png" data-mid="228962118" border="0" src="https://freight.cargo.site/w/956/i/8fbe6b9d902b6727605ee610690a8eba91146ffcbfd2b4a84a382046d9bcac01/Screenshot-2025-03-29-at-13.42.59.png" /> <img width="1669" height="2500" width_o="1669" height_o="2500" data-src="https://freight.cargo.site/t/original/i/2a56a81eeed398d7f317cbcc9a1169df4d747700bc065576ae1ed30646f31074/DSC_6691.JPG" data-mid="228961927" border="0" src="https://freight.cargo.site/w/1000/i/2a56a81eeed398d7f317cbcc9a1169df4d747700bc065576ae1ed30646f31074/DSC_6691.JPG" /> <img width="2500" height="1669" width_o="2500" height_o="1669" data-src="https://freight.cargo.site/t/original/i/04b99030d45beedd5eb0921c8ab9a924aa3bef7fe041d629242f85b220985aec/DSC_0223.jpg" data-mid="228962120" border="0" src="https://freight.cargo.site/w/1000/i/04b99030d45beedd5eb0921c8ab9a924aa3bef7fe041d629242f85b220985aec/DSC_0223.jpg" /> TreatsSmall bites included sweet snacks from local LA vendors. <img width="1669" height="2500" width_o="1669" height_o="2500" data-src="https://freight.cargo.site/t/original/i/f444d107073104a1eede3806ca8de2f69aa7ef053d2336c40b6a7dd66466806d/DSC_0257.jpg" data-mid="228962126" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/f444d107073104a1eede3806ca8de2f69aa7ef053d2336c40b6a7dd66466806d/DSC_0257.jpg" /> <img width="1663" height="2500" width_o="1663" height_o="2500" data-src="https://freight.cargo.site/t/original/i/d9bd3377f528b187cf39ba8913a7f49139ca98a1fc1fb1b6e42c5449e571315e/NTH_8485.jpg" data-mid="228961917" border="0" src="https://freight.cargo.site/w/1000/i/d9bd3377f528b187cf39ba8913a7f49139ca98a1fc1fb1b6e42c5449e571315e/NTH_8485.jpg" /> <img width="1669" height="2500" width_o="1669" height_o="2500" data-src="https://freight.cargo.site/t/original/i/ed9dacd187ff7f2be26b216e5c10401d3365573b38cf1841624b8e8ae14f19bf/DSC_6650.JPG" data-mid="228961928" border="0" src="https://freight.cargo.site/w/1000/i/ed9dacd187ff7f2be26b216e5c10401d3365573b38cf1841624b8e8ae14f19bf/DSC_6650.JPG" /> <img width="1656" height="2500" width_o="1656" height_o="2500" data-src="https://freight.cargo.site/t/original/i/1059b34af0969f807ece3d208f28be375b72345190ec74a1163a117345113204/R0008889.jpg" data-mid="228961915" border="0" src="https://freight.cargo.site/w/1000/i/1059b34af0969f807ece3d208f28be375b72345190ec74a1163a117345113204/R0008889.jpg" /> <img width="2500" height="1669" width_o="2500" height_o="1669" data-src="https://freight.cargo.site/t/original/i/b151362adf47600ecdad193b41638d1269b1ff8d2838a1a62d352e181a46b984/DSC_6833.JPG" data-mid="228962296" border="0" src="https://freight.cargo.site/w/1000/i/b151362adf47600ecdad193b41638d1269b1ff8d2838a1a62d352e181a46b984/DSC_6833.JPG" /> CustomizationCustomization activities at the event featured chain stitching and charm creations. We also had an Aura photo booth available. <img width="1663" height="2500" width_o="1663" height_o="2500" data-src="https://freight.cargo.site/t/original/i/1519dc9745988542e481969b4ec982b7573705adfd30f05f3e36082491532873/NTH_8459.jpg" data-mid="228961911" border="0" src="https://freight.cargo.site/w/1000/i/1519dc9745988542e481969b4ec982b7573705adfd30f05f3e36082491532873/NTH_8459.jpg" /> <img width="1663" height="2500" width_o="1663" height_o="2500" data-src="https://freight.cargo.site/t/original/i/7fc32b605b896c3f6a7f2982dcbf331c5cb692549ff6916f2e84a94e6fae5688/NTH_8456.jpg" data-mid="228961916" border="0" src="https://freight.cargo.site/w/1000/i/7fc32b605b896c3f6a7f2982dcbf331c5cb692549ff6916f2e84a94e6fae5688/NTH_8456.jpg" /> <img width="1663" height="2500" width_o="1663" height_o="2500" data-src="https://freight.cargo.site/t/original/i/9dab7a0b30e7c2a6432c78eb2c17723e3dd4ca4073d38252365b769825763a76/NTH_8573.jpg" data-mid="228961914" border="0" src="https://freight.cargo.site/w/1000/i/9dab7a0b30e7c2a6432c78eb2c17723e3dd4ca4073d38252365b769825763a76/NTH_8573.jpg" /> <img width="1286" height="1026" width_o="1286" height_o="1026" data-src="https://freight.cargo.site/t/original/i/5424eda51cf1a17b58760525ac685899402fd0f10bc2831e1318bfad5a93196b/Screenshot-2025-03-29-at-14.03.18.png" data-mid="228962321" border="0" src="https://freight.cargo.site/w/1000/i/5424eda51cf1a17b58760525ac685899402fd0f10bc2831e1318bfad5a93196b/Screenshot-2025-03-29-at-14.03.18.png" /> https://noateatko.com/adidas-x-Dime-x-GORE-TEX Tue, 06 May 2025 20:30:51 +0000 Noate Atko https://noateatko.com/adidas-x-Dime-x-GORE-TEX <img width="3750" height="2500" width_o="3750" height_o="2500" data-src="https://freight.cargo.site/t/original/i/1c89c8c9b8fa4e32fb275cde366a0e4ba7cbabac4c54ef06e32f51de69709a9f/adidas_dime_ima_0908.jpg" data-mid="232867056" border="0" src="https://freight.cargo.site/w/1000/i/1c89c8c9b8fa4e32fb275cde366a0e4ba7cbabac4c54ef06e32f51de69709a9f/adidas_dime_ima_0908.jpg" /> Agency Role Project IMA Designer adidas x Dime x GORE-TEX .project-info-container { background-color: black; color: white; font-family: "Arial Narrow", sans-serif; padding: 1.2rem 3rem; width: 100%; } .project-info-row { display: grid; grid-template-columns: 1fr 1fr 1fr; gap: 2rem; align-items: start; font-size: 12px; white-space: nowrap; width: 100%; } .project-label { font-weight: 600; } .project-value { font-weight: 400; } .project-divider { border: none; border-top: 1px solid white; margin: 0.5rem 0; } @media (max-width: 768px) { .project-info-row { grid-template-columns: 1fr 1fr 1fr; gap: 1rem; } .project-label, .project-value { font-size: 11px; } } To launch the latest Dime x adidas Skateboarding collection — featuring two Gazelle ADV colorways and GORE-TEX jackets –– we were brought on to design an in-store experience at the adidas Downtown LA –– rooted in product storytelling. We created a custom installation inspired by “fighting the elements,” paired with live performances and hands-on moments that brought the collab to life for the LA community. <img width="3750" height="2500" width_o="3750" height_o="2500" data-src="https://freight.cargo.site/t/original/i/0d726cd65eb1bc8c99f98d818bcc44c780c278bb34704f16bce0339051138d8d/adidas_dime_ima_0874.jpg" data-mid="232865192" border="0" src="https://freight.cargo.site/w/1000/i/0d726cd65eb1bc8c99f98d818bcc44c780c278bb34704f16bce0339051138d8d/adidas_dime_ima_0874.jpg" /> Installation The installation took inspiration from martial arts and boxing culture — reimagined through the lens of the collection’s materials and design cues. A metallic frame held multiple punching and speed bags, including custom studded black bags that echoed the footwear detailing. ‘Bob’ punching dummies doubled as mannequins, styled in the GORE-TEX jackets. Custom boxing gloves with pyramid studs were placed beside the setup for added texture and storytelling. Footwear was showcased on stools and martial arts breaking boards, with branded nunchucks positioned nearby as a playful nod to the theme. The floor was covered in a custom GORE-TEX martial arts mat with subtle branding, while studded ropes enclosed the space — creating a ring-like structure that brought the “fighting the elements” concept to life. <img width="1656" height="2500" width_o="1656" height_o="2500" data-src="https://freight.cargo.site/t/original/i/d0153b60ff89e81e8cf22fa1b8e77254dc2db4c6a4dc8a9f40d6b763b58445d7/R0009105.jpg" data-mid="232865094" border="0" src="//freight.cargo.site/w/600/q/75/i/d0153b60ff89e81e8cf22fa1b8e77254dc2db4c6a4dc8a9f40d6b763b58445d7/R0009105.jpg" style="width: 150.236px; height: 226.805px; display: none;"> <img width="426" height="490" width_o="426" height_o="490" data-src="https://freight.cargo.site/t/original/i/c4541a97f4542f515411154042062c197b659368c4fd5e8926bd5657f1b695b9/Screenshot-2025-05-06-at-17.03.47.png" data-mid="232867086" border="0" src="https://freight.cargo.site/w/426/i/c4541a97f4542f515411154042062c197b659368c4fd5e8926bd5657f1b695b9/Screenshot-2025-05-06-at-17.03.47.png" /> <img width="414" height="516" width_o="414" height_o="516" data-src="https://freight.cargo.site/t/original/i/2bfea7e1014861050c2b59b49ceba7bd39971fcba171b49c0c21cc50fdcd49c7/Screenshot-2025-05-06-at-17.00.37.png" data-mid="232867062" border="0" src="https://freight.cargo.site/w/414/i/2bfea7e1014861050c2b59b49ceba7bd39971fcba171b49c0c21cc50fdcd49c7/Screenshot-2025-05-06-at-17.00.37.png" /> <img width="2500" height="3750" width_o="2500" height_o="3750" data-src="https://freight.cargo.site/t/original/i/de7e93864727099fedf34b555248ad9845c673a22919d76c37c81a6461f6cadc/adidas_dime_ima_0883.jpg" data-mid="232867203" border="0" src="https://freight.cargo.site/w/1000/i/de7e93864727099fedf34b555248ad9845c673a22919d76c37c81a6461f6cadc/adidas_dime_ima_0883.jpg" /> <img width="2500" height="3750" width_o="2500" height_o="3750" data-src="https://freight.cargo.site/t/original/i/86fd4196e8c1e1cf5932102138284413c1642839bc8b22befe7326e33df4c24c/adidas_dime_ima_0887.jpg" data-mid="232867204" border="0" src="https://freight.cargo.site/w/1000/i/86fd4196e8c1e1cf5932102138284413c1642839bc8b22befe7326e33df4c24c/adidas_dime_ima_0887.jpg" /> <img width="800" height="1422" width_o="800" height_o="1422" data-src="https://freight.cargo.site/t/original/i/d73ef0e0eb529a05d24ff0f622f8c66409f24092f8fb0aeba08bd771e840ed89/DIME_VID01-ezgif.com-optimize.gif" data-mid="232867612" border="0" data-scale="84" src="https://freight.cargo.site/w/800/i/d73ef0e0eb529a05d24ff0f622f8c66409f24092f8fb0aeba08bd771e840ed89/DIME_VID01-ezgif.com-optimize.gif" /> <img width="2500" height="3750" width_o="2500" height_o="3750" data-src="https://freight.cargo.site/t/original/i/1e680dd0e29864328d569c82d7cb7942eb0b7f10cc2989bedf1910c4e3b94940/adidas_dime_ima_0798.jpg" data-mid="232867207" border="0" src="https://freight.cargo.site/w/1000/i/1e680dd0e29864328d569c82d7cb7942eb0b7f10cc2989bedf1910c4e3b94940/adidas_dime_ima_0798.jpg" /> <img width="2500" height="3750" width_o="2500" height_o="3750" data-src="https://freight.cargo.site/t/original/i/0a824c836b1883edbc67168492243b63d20a9153f734b590182eb6d781ae5edb/adidas_dime_ima_0902.jpg" data-mid="232867231" border="0" src="https://freight.cargo.site/w/1000/i/0a824c836b1883edbc67168492243b63d20a9153f734b590182eb6d781ae5edb/adidas_dime_ima_0902.jpg" /> <img width="2500" height="3750" width_o="2500" height_o="3750" data-src="https://freight.cargo.site/t/original/i/7d411221dd23a5b90c8918134bd60a4e88652e5962554314f7f462a75d80cfb0/adidas_dime_ima_0362.jpg" data-mid="232867252" border="0" src="https://freight.cargo.site/w/1000/i/7d411221dd23a5b90c8918134bd60a4e88652e5962554314f7f462a75d80cfb0/adidas_dime_ima_0362.jpg" /> Martial Arts Performance A group of professional martial artists arrived in traditional Taekwondo gis, styled in pieces from the collection, and performed live board-breaking demos throughout the night. The boards were printed with stud imagery as a nod to the detailing in the product. Later in the evening, they invited guests to step in and try a chop themselves — turning the performance into an interactive moment. <img width="800" height="1422" width_o="800" height_o="1422" data-src="https://freight.cargo.site/t/original/i/c46002a396584fee99fbbd10ff977683508ba2a5cbc1e0fe34f4c2fa3922b17a/DIME_VID02-ezgif.com-optimize.gif" data-mid="232868100" border="0" src="https://freight.cargo.site/w/800/i/c46002a396584fee99fbbd10ff977683508ba2a5cbc1e0fe34f4c2fa3922b17a/DIME_VID02-ezgif.com-optimize.gif" /> <img width="2500" height="3750" width_o="2500" height_o="3750" data-src="https://freight.cargo.site/t/original/i/4b3a262923b47b6d39e69ea6666da9730a10cbdf5d50c22f6b76347a7116ef08/adidas_dime_ima_0323.jpg" data-mid="232868086" border="0" src="https://freight.cargo.site/w/1000/i/4b3a262923b47b6d39e69ea6666da9730a10cbdf5d50c22f6b76347a7116ef08/adidas_dime_ima_0323.jpg" /> <img width="2500" height="3750" width_o="2500" height_o="3750" data-src="https://freight.cargo.site/t/original/i/19456ce93e2ec9153da36250aed61884d824ff05a7649bc339e7721cdf7d525b/adidas_dime_ima_0249.jpg" data-mid="232868083" border="0" src="https://freight.cargo.site/w/1000/i/19456ce93e2ec9153da36250aed61884d824ff05a7649bc339e7721cdf7d525b/adidas_dime_ima_0249.jpg" /> <img width="2500" height="3750" width_o="2500" height_o="3750" data-src="https://freight.cargo.site/t/original/i/6b9b9746cd67a1012faf3cb903a846fb3b5edea871f792c807f52b256c6a2881/adidas_dime_ima_0298.jpg" data-mid="232868084" border="0" src="https://freight.cargo.site/w/1000/i/6b9b9746cd67a1012faf3cb903a846fb3b5edea871f792c807f52b256c6a2881/adidas_dime_ima_0298.jpg" /> Stud Station We partnered with LA-based clothing customizer @badboypapi to host a live studding station. Guests were invited to add pyramid studs to their own pieces — creating one-of-one moments that tied directly back to the design language of the collection. <img width="800" height="1422" width_o="800" height_o="1422" data-src="https://freight.cargo.site/t/original/i/531991c4e5fe8f97bda00715d2ab3213930d38b2b305422869d6597c78a5aed2/VID_0003-ezgif.com-optimize.gif" data-mid="232867999" border="0" data-scale="69" src="https://freight.cargo.site/w/800/i/531991c4e5fe8f97bda00715d2ab3213930d38b2b305422869d6597c78a5aed2/VID_0003-ezgif.com-optimize.gif" /> <img width="2500" height="3750" width_o="2500" height_o="3750" data-src="https://freight.cargo.site/t/original/i/e9fab03f2f22ab57fa1903d27626605744ab9cc50d6558c54c103651a7fc0044/adidas_dime_ima_0409.jpg" data-mid="232868157" border="0" src="https://freight.cargo.site/w/1000/i/e9fab03f2f22ab57fa1903d27626605744ab9cc50d6558c54c103651a7fc0044/adidas_dime_ima_0409.jpg" /> <img width="2500" height="3750" width_o="2500" height_o="3750" data-src="https://freight.cargo.site/t/original/i/5a974c8c8d353b0f239d9a23d68c70d28472397bceaf206ff34293a5673e5836/adidas_dime_ima_0577.jpg" data-mid="232868163" border="0" src="https://freight.cargo.site/w/1000/i/5a974c8c8d353b0f239d9a23d68c70d28472397bceaf206ff34293a5673e5836/adidas_dime_ima_0577.jpg" /> <img width="2500" height="3750" width_o="2500" height_o="3750" data-src="https://freight.cargo.site/t/original/i/7423612da62c45862ad23b4c2921786f972a37cd14339deb264d30bee32373a7/adidas_dime_ima_0433.jpg" data-mid="232868159" border="0" src="https://freight.cargo.site/w/1000/i/7423612da62c45862ad23b4c2921786f972a37cd14339deb264d30bee32373a7/adidas_dime_ima_0433.jpg" /> <img width="2500" height="3750" width_o="2500" height_o="3750" data-src="https://freight.cargo.site/t/original/i/542b2f48a8139cd6d20bb21784278d578146a4a571b5e4339ed985940709da93/adidas_dime_ima_0691.jpg" data-mid="232868166" border="0" src="https://freight.cargo.site/w/1000/i/542b2f48a8139cd6d20bb21784278d578146a4a571b5e4339ed985940709da93/adidas_dime_ima_0691.jpg" /> Other Event ElementsWe swapped the bar for branded water coolers — a subtle nod to the campaign visuals of GORE-TEX going head-to-head with water. Each cooler poured a different cocktail, which felt like a funny, low-key way to tie it all together. A live DJ kept things moving, and guests grabbed studded koozies and inflatable boxing gloves on their way out. <img width="2500" height="3750" width_o="2500" height_o="3750" data-src="https://freight.cargo.site/t/original/i/7f9f30f71ac6069a4e254ae8b86b223c1e3ad19d06fc54aa497247c801fa0e84/adidas_dime_ima_0667.jpg" data-mid="232868400" border="0" src="https://freight.cargo.site/w/1000/i/7f9f30f71ac6069a4e254ae8b86b223c1e3ad19d06fc54aa497247c801fa0e84/adidas_dime_ima_0667.jpg" /> <img width="2500" height="3750" width_o="2500" height_o="3750" data-src="https://freight.cargo.site/t/original/i/77ab4aa450e8ee0f3f56915042a3d41126a609e9b89e19f801ea0cdb7c7fe5c1/adidas_dime_ima_0418.jpg" data-mid="232868393" border="0" src="https://freight.cargo.site/w/1000/i/77ab4aa450e8ee0f3f56915042a3d41126a609e9b89e19f801ea0cdb7c7fe5c1/adidas_dime_ima_0418.jpg" /> <img width="2500" height="3750" width_o="2500" height_o="3750" data-src="https://freight.cargo.site/t/original/i/186348fcb6c0fdf56adb8e7afcfb249b16c765ae55350a99ec114ada351145f4/adidas_dime_ima_0585.jpg" data-mid="232868397" border="0" src="https://freight.cargo.site/w/1000/i/186348fcb6c0fdf56adb8e7afcfb249b16c765ae55350a99ec114ada351145f4/adidas_dime_ima_0585.jpg" /> <img width="2500" height="3750" width_o="2500" height_o="3750" data-src="https://freight.cargo.site/t/original/i/377e703a0a335ef4c3ac74264c23b11615888409bb91db0a72fd6957a5433d3a/adidas_dime_ima_0662.jpg" data-mid="232868399" border="0" src="https://freight.cargo.site/w/1000/i/377e703a0a335ef4c3ac74264c23b11615888409bb91db0a72fd6957a5433d3a/adidas_dime_ima_0662.jpg" /> <img width="2500" height="3750" width_o="2500" height_o="3750" data-src="https://freight.cargo.site/t/original/i/cd4c06ff20ac99b598ec6337effe6ccc5f8f18a02b270825ba7060bf33a31203/adidas_dime_ima_0058.jpg" data-mid="232868392" border="0" src="https://freight.cargo.site/w/1000/i/cd4c06ff20ac99b598ec6337effe6ccc5f8f18a02b270825ba7060bf33a31203/adidas_dime_ima_0058.jpg" /> <img width="2500" height="3750" width_o="2500" height_o="3750" data-src="https://freight.cargo.site/t/original/i/2df626e2612779d48131aef9eee601c4a3b4ba9277225e41fd8a54ee2e741911/adidas_dime_ima_0556.jpg" data-mid="232868395" border="0" src="https://freight.cargo.site/w/1000/i/2df626e2612779d48131aef9eee601c4a3b4ba9277225e41fd8a54ee2e741911/adidas_dime_ima_0556.jpg" /> <img width="2500" height="3750" width_o="2500" height_o="3750" data-src="https://freight.cargo.site/t/original/i/5c598729279873eb1808da33d34d5b390ec99df6e9407db6c031e7ea035afa84/adidas_dime_ima_0682.jpg" data-mid="232868402" border="0" src="https://freight.cargo.site/w/1000/i/5c598729279873eb1808da33d34d5b390ec99df6e9407db6c031e7ea035afa84/adidas_dime_ima_0682.jpg" /> <img width="2500" height="3750" width_o="2500" height_o="3750" data-src="https://freight.cargo.site/t/original/i/355b5584d7b3f040c098bd516ed4cab5d05c461dd0711bae2b181f8f2ca21eab/adidas_dime_ima_0774.jpg" data-mid="232868403" border="0" src="https://freight.cargo.site/w/1000/i/355b5584d7b3f040c098bd516ed4cab5d05c461dd0711bae2b181f8f2ca21eab/adidas_dime_ima_0774.jpg" /> <img width="800" height="1422" width_o="800" height_o="1422" data-src="https://freight.cargo.site/t/original/i/8c6fd41171847395365c68b6140dbfb644515fff1265ebea3cfd2f31b6f07406/VID_06-ezgif.com-optimize.gif" data-mid="232868425" border="0" data-scale="94" src="https://freight.cargo.site/w/800/i/8c6fd41171847395365c68b6140dbfb644515fff1265ebea3cfd2f31b6f07406/VID_06-ezgif.com-optimize.gif" /> https://noateatko.com/adidas-confirmed-x-YAITO Sat, 29 Mar 2025 15:20:29 +0000 Noate Atko https://noateatko.com/adidas-confirmed-x-YAITO <img width="4512" height="6768" width_o="4512" height_o="6768" data-src="https://freight.cargo.site/t/original/i/593f38aaa68ccd33b73847c1fb30b336565c54f6146f5da788b4f461a8014d4f/DSCF4637.jpg" data-mid="228957368" border="0" src="https://freight.cargo.site/w/1000/i/593f38aaa68ccd33b73847c1fb30b336565c54f6146f5da788b4f461a8014d4f/DSCF4637.jpg" /> Agency Role Project IMA Designer adidas confirmed x YAITO To mark the continued partnership between adidas Confirmed and Yaito, the ask was to create an intimate moment that felt less like a brand activation — and more like a gathering of the community. The goal was simple: bring together tastemakers, creatives, and close friends of the brand for a night that felt personal, memorable, and effortlessly cool. <img width="6768" height="4512" width_o="6768" height_o="4512" data-src="https://freight.cargo.site/t/original/i/929197be8d9ea0fa85fb3de735900afdf0c8e2c342e6df8634249facf63cc64c/DSCF3964.jpg" data-mid="228957326" border="0" src="https://freight.cargo.site/w/1000/i/929197be8d9ea0fa85fb3de735900afdf0c8e2c342e6df8634249facf63cc64c/DSCF3964.jpg" /> The Location We transformed the Richard Beavers Gallery in SoHo into an intimate dinner experience. <img width="2848" height="4272" width_o="2848" height_o="4272" data-src="https://freight.cargo.site/t/original/i/c0e2ec37a329c7e9846e4c482672e204363278da0db70d7d0d21e8d7379a4879/DSCF3902.jpg" data-mid="228957363" border="0" src="https://freight.cargo.site/w/1000/i/c0e2ec37a329c7e9846e4c482672e204363278da0db70d7d0d21e8d7379a4879/DSCF3902.jpg" /> <img width="4512" height="6768" width_o="4512" height_o="6768" data-src="https://freight.cargo.site/t/original/i/7c136eb291bd33745743ac700b2b76e3440e952c73e0b46ccd507c77333ec5ca/DSCF3756.jpg" data-mid="228957362" border="0" src="https://freight.cargo.site/w/1000/i/7c136eb291bd33745743ac700b2b76e3440e952c73e0b46ccd507c77333ec5ca/DSCF3756.jpg" /> <img width="800" height="1000" width_o="800" height_o="1000" data-src="https://freight.cargo.site/t/original/i/77266fc2747c83382a8b78d0a75555d76817fc3365bac501be258ac61ec69df2/004_adidasXyaito_-ezgif.com-optimize.gif" data-mid="228963633" border="0" src="https://freight.cargo.site/w/800/i/77266fc2747c83382a8b78d0a75555d76817fc3365bac501be258ac61ec69df2/004_adidasXyaito_-ezgif.com-optimize.gif" /> Branded TouchesWe wove in subtle branded details throughout the space, adding a thoughtful layer of identity without overwhelming the atmosphere. <img width="4512" height="6768" width_o="4512" height_o="6768" data-src="https://freight.cargo.site/t/original/i/799ada4841591a991531dfddf968816eed726f36f9bfdb5ccdb6a27bee1513e5/DSCF3442.jpg" data-mid="228957263" border="0" src="https://freight.cargo.site/w/1000/i/799ada4841591a991531dfddf968816eed726f36f9bfdb5ccdb6a27bee1513e5/DSCF3442.jpg" /> <img width="4512" height="6768" width_o="4512" height_o="6768" data-src="https://freight.cargo.site/t/original/i/dd804afd83f833ff3a0e6208883e8ff9e1174ce3e6c9fe6c895ac180e5b8673e/DSCF34191.jpg" data-mid="228957325" border="0" src="https://freight.cargo.site/w/1000/i/dd804afd83f833ff3a0e6208883e8ff9e1174ce3e6c9fe6c895ac180e5b8673e/DSCF34191.jpg" /> <img width="3313" height="4970" width_o="3313" height_o="4970" data-src="https://freight.cargo.site/t/original/i/928e124aad043305d099afe76058d2b0ae6d4da61b7a6bf0edabc3a5e2539b1a/DSCF3799.jpg" data-mid="228957364" border="0" src="https://freight.cargo.site/w/1000/i/928e124aad043305d099afe76058d2b0ae6d4da61b7a6bf0edabc3a5e2539b1a/DSCF3799.jpg" /> <img width="2751" height="4126" width_o="2751" height_o="4126" data-src="https://freight.cargo.site/t/original/i/e3bf7f15feccc23b482387f23cea484d37b28c88d0726babd4b6e98525b86874/DSCF3377.jpg" data-mid="228957265" border="0" src="https://freight.cargo.site/w/1000/i/e3bf7f15feccc23b482387f23cea484d37b28c88d0726babd4b6e98525b86874/DSCF3377.jpg" /> <img width="2806" height="1658" width_o="2806" height_o="1658" data-src="https://freight.cargo.site/t/original/i/cc28ca3d56f4d4ea9eb89cba4e51e3027eddfdc41a814724bb7d145a110eeb08/YAITO_FLYER_01.png" data-mid="228957769" border="0" src="https://freight.cargo.site/w/1000/i/cc28ca3d56f4d4ea9eb89cba4e51e3027eddfdc41a814724bb7d145a110eeb08/YAITO_FLYER_01.png" /> <img width="4512" height="6768" width_o="4512" height_o="6768" data-src="https://freight.cargo.site/t/original/i/ebd53d986f56ebb97b0dfa06f1675ff68541cb65deafdde6fe3261c9b6cd7a1b/DSCF3372.jpg" data-mid="228957931" border="0" src="https://freight.cargo.site/w/1000/i/ebd53d986f56ebb97b0dfa06f1675ff68541cb65deafdde6fe3261c9b6cd7a1b/DSCF3372.jpg" /> After Party The celebration continued at the Record Room in Brooklyn <img width="4512" height="6768" width_o="4512" height_o="6768" data-src="https://freight.cargo.site/t/original/i/a84ba01f31892d17221589d4fc7374aeb05b295fc5eb8abf2e3befc9136230fa/DSCF4724.jpg" data-mid="228957369" border="0" src="https://freight.cargo.site/w/1000/i/a84ba01f31892d17221589d4fc7374aeb05b295fc5eb8abf2e3befc9136230fa/DSCF4724.jpg" /> <img width="4512" height="6768" width_o="4512" height_o="6768" data-src="https://freight.cargo.site/t/original/i/43e089d7207ed130ebee4cbac19333bd3331019b062486a68061f472c4344298/DSCF4758.jpg" data-mid="228957370" border="0" src="https://freight.cargo.site/w/1000/i/43e089d7207ed130ebee4cbac19333bd3331019b062486a68061f472c4344298/DSCF4758.jpg" /> <img width="2806" height="1658" width_o="2806" height_o="1658" data-src="https://freight.cargo.site/t/original/i/b9d5fd6a4de2877a58f8ae274b85ec1a70fabff1858976486217b1ef47876c8b/BANDANAS-_-01.png" data-mid="228957939" border="0" src="https://freight.cargo.site/w/1000/i/b9d5fd6a4de2877a58f8ae274b85ec1a70fabff1858976486217b1ef47876c8b/BANDANAS-_-01.png" /> https://noateatko.com/adidas-x-Dime-Stan-Smith Tue, 06 May 2025 21:58:49 +0000 Noate Atko https://noateatko.com/adidas-x-Dime-Stan-Smith &nbsp;<img width="4528" height="3475" width_o="4528" height_o="3475" data-src="https://freight.cargo.site/t/original/i/b320d51199ab0b21aaf8a7e254becd28569457560ba378bab3924ed301c174a1/DIME-X-ADIDAS-X-IMA-FILM-28.jpg" data-mid="232869066" border="0" src="https://freight.cargo.site/w/1000/i/b320d51199ab0b21aaf8a7e254becd28569457560ba378bab3924ed301c174a1/DIME-X-ADIDAS-X-IMA-FILM-28.jpg" /> Agency Role Project IMA Designer adidas x Dime: Stan Smith Launch .project-info-container { background-color: black; color: white; font-family: "Arial Narrow", sans-serif; padding: 1.2rem 3rem; width: 100%; } .project-info-row { display: grid; grid-template-columns: 1fr 1fr 1fr; gap: 2rem; align-items: start; font-size: 12px; white-space: nowrap; width: 100%; } .project-label { font-weight: 600; } .project-value { font-weight: 400; } .project-divider { border: none; border-top: 1px solid white; margin: 0.5rem 0; } @media (max-width: 768px) { .project-info-row { grid-template-columns: 1fr 1fr 1fr; gap: 1rem; } .project-label, .project-value { font-size: 11px; } } Launch event and in-store takeover for the Dime x adidas Skateboarding collection — a retro tennis-inspired drop blending streetwear and skate culture. The activation marked the opening of the new skateboarding section at adidas’ Carnaby Street Flagship, with custom displays, window design, and a launch moment celebrating the collab through space, style, and community. &nbsp; The Brief Create an in-store and street-facing experience to celebrate the drop, combining visual elements from the campaign film with product storytelling, community engagement, and playful nods to retro tennis culture. &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp; &nbsp; &nbsp; &nbsp; <img width="3859" height="5028" width_o="3859" height_o="5028" data-src="https://freight.cargo.site/t/original/i/6e5faaa8c8c5fc7140f0f869bf8ca03b4aa1df5113a65160e7e7760ecfc4f40c/DIME-X-ADIDAS-X-IMA-FILM-19.jpg" data-mid="232869081" border="0" data-scale="68" src="https://freight.cargo.site/w/1000/i/6e5faaa8c8c5fc7140f0f869bf8ca03b4aa1df5113a65160e7e7760ecfc4f40c/DIME-X-ADIDAS-X-IMA-FILM-19.jpg" /> Street Takeover We transformed the exterior of the store into a mini tennis court scene — complete with umpire chairs, turf flooring, and oversized cutout props pulled directly from the campaign video. <img width="6417" height="4278" width_o="6417" height_o="4278" data-src="https://freight.cargo.site/t/original/i/e667aa07571aeb315849dc296b34de21aec8ca754d9871f7a48cd3143797c930/ADIDAS_DIME_IMA-71.jpg" data-mid="232869132" border="0" src="https://freight.cargo.site/w/1000/i/e667aa07571aeb315849dc296b34de21aec8ca754d9871f7a48cd3143797c930/ADIDAS_DIME_IMA-71.jpg" /> <img width="3859" height="5028" width_o="3859" height_o="5028" data-src="https://freight.cargo.site/t/original/i/13b564f8965a3f54adebeb1aea28cdc4ee42ba2fd27d6cb61723be1f34c7bbf6/DIME-X-ADIDAS-X-IMA-FILM-15.jpg" data-mid="232869115" border="0" src="https://freight.cargo.site/w/1000/i/13b564f8965a3f54adebeb1aea28cdc4ee42ba2fd27d6cb61723be1f34c7bbf6/DIME-X-ADIDAS-X-IMA-FILM-15.jpg" /> <img width="946" height="1424" width_o="946" height_o="1424" data-src="https://freight.cargo.site/t/original/i/d62d0095b65b6680637566bcf9a3dbec31ea912e462aa878150950c21d32dec0/Screenshot-2025-05-06-at-18.17.44.png" data-mid="232869153" border="0" data-scale="89" src="https://freight.cargo.site/w/946/i/d62d0095b65b6680637566bcf9a3dbec31ea912e462aa878150950c21d32dec0/Screenshot-2025-05-06-at-18.17.44.png" /> <img width="986" height="1428" width_o="986" height_o="1428" data-src="https://freight.cargo.site/t/original/i/d132f1c21ae27ef1c35dd8c5aad37526b92eb88cebb6399e168d8b2e67ce7681/Screenshot-2025-05-06-at-18.16.07.png" data-mid="232869130" border="0" data-scale="91" src="https://freight.cargo.site/w/986/i/d132f1c21ae27ef1c35dd8c5aad37526b92eb88cebb6399e168d8b2e67ce7681/Screenshot-2025-05-06-at-18.16.07.png" /> Ping-Pong Tournament In a nod to the campaign video, we set up a branded ping pong table in the skate section.Guests signed up for a bracket-style tournament, with custom Dime x adidas paddles and miniature handboard versions in play.Winners took home a curated prize pack from the collection. <img width="3531" height="4600" width_o="3531" height_o="4600" data-src="https://freight.cargo.site/t/original/i/efca6f541e608b80b576bc120e20a51d18669e97cde2905dd7ff387e6ff00787/DIME-X-ADIDAS-X-IMA-FILM-2.jpg" data-mid="232869181" border="0" src="https://freight.cargo.site/w/1000/i/efca6f541e608b80b576bc120e20a51d18669e97cde2905dd7ff387e6ff00787/DIME-X-ADIDAS-X-IMA-FILM-2.jpg" /> <img width="3583" height="4668" width_o="3583" height_o="4668" data-src="https://freight.cargo.site/t/original/i/9b3e1657c926778e29d1d78a7472df8dc7617b4ca8983bd0fb4baba4080bfbdd/DIME-X-ADIDAS-X-IMA-FILM-26.jpg" data-mid="232869189" border="0" src="https://freight.cargo.site/w/1000/i/9b3e1657c926778e29d1d78a7472df8dc7617b4ca8983bd0fb4baba4080bfbdd/DIME-X-ADIDAS-X-IMA-FILM-26.jpg" /> <img width="998" height="1440" width_o="998" height_o="1440" data-src="https://freight.cargo.site/t/original/i/18cfd0b291245177cbaf9729f439e02da72f60faed8f8d3f6b3da3e5248448a7/Screenshot-2025-05-06-at-18.20.12.png" data-mid="232869194" border="0" data-scale="90" src="https://freight.cargo.site/w/998/i/18cfd0b291245177cbaf9729f439e02da72f60faed8f8d3f6b3da3e5248448a7/Screenshot-2025-05-06-at-18.20.12.png" /> Hype Wall Display We created a full 3D takeover of the store’s rotating “hype wall,” featuring campaign imagery, all four footwear SKUs, a custom skate deck from the campaign, and oversized tennis props — including a giant branded tennis ball. <img width="3471" height="4523" width_o="3471" height_o="4523" data-src="https://freight.cargo.site/t/original/i/02da67cbe42e8a39d3151ff1d82973a1205d3ab9eb916931b9b58d2f09f18aec/DIME-X-ADIDAS-X-IMA-FILM-50.jpg" data-mid="232869220" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/02da67cbe42e8a39d3151ff1d82973a1205d3ab9eb916931b9b58d2f09f18aec/DIME-X-ADIDAS-X-IMA-FILM-50.jpg" /> <img width="4140" height="6210" width_o="4140" height_o="6210" data-src="https://freight.cargo.site/t/original/i/beaf388c0330b3d8fcbb9dfdcb128c1d808ba3a5c353ed8115cdb02f39450d26/ADIDAS_DIME_IMA-269.jpg" data-mid="232869218" border="0" data-scale="87" src="https://freight.cargo.site/w/1000/i/beaf388c0330b3d8fcbb9dfdcb128c1d808ba3a5c353ed8115cdb02f39450d26/ADIDAS_DIME_IMA-269.jpg" /> <img width="3546" height="4620" width_o="3546" height_o="4620" data-src="https://freight.cargo.site/t/original/i/e4d7ce305adf22b7bd95e6f2277d4d9872797c0fc11fa620ddfc74c60164028b/DIME-X-ADIDAS-X-IMA-FILM-9.jpg" data-mid="232869219" border="0" src="https://freight.cargo.site/w/1000/i/e4d7ce305adf22b7bd95e6f2277d4d9872797c0fc11fa620ddfc74c60164028b/DIME-X-ADIDAS-X-IMA-FILM-9.jpg" /> The event brought together adidas Skateboarding team riders, friends of the brand, and a surprise appearance by Stan Smith himself — all set to a live DJ set by the legendary Darude. <img width="4672" height="7008" width_o="4672" height_o="7008" data-src="https://freight.cargo.site/t/original/i/1e15105ddf450645e3dffb6bc1beeb6771ec226185b9d0ed1429bf4c6f2ac039/ADIDAS_DIME_IMA-194.jpg" data-mid="232869381" border="0" src="https://freight.cargo.site/w/1000/i/1e15105ddf450645e3dffb6bc1beeb6771ec226185b9d0ed1429bf4c6f2ac039/ADIDAS_DIME_IMA-194.jpg" />