Noate Atko

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	<title>Noate Atko</title>
	<link>https://noateatko.com</link>
	<description>Noate Atko</description>
	<pubDate>Mon, 16 Mar 2026 17:15:48 +0000</pubDate>
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		<title>Home page</title>
				
		<link>https://noateatko.com/Home-page</link>

		<pubDate>Sun, 23 Mar 2025 19:48:46 +0000</pubDate>

		<dc:creator>Noate Atko</dc:creator>

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	Currently working @ IMA in New York &#38;nbsp;༘⋆˚⊹ ࿔&#38;nbsp;


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		<title>Superkoloritas</title>
				
		<link>https://noateatko.com/Superkoloritas</link>

		<pubDate>Wed, 01 Oct 2025 19:31:54 +0000</pubDate>

		<dc:creator>Noate Atko</dc:creator>

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	Band
	Role
	
	Project


	Superkoloritas
	Freelance
	Graphics for swag items &#38;amp; album cover


	Superkoloritas, a Lithuanian band, reached out to create graphics for merchandise and later design album cover artwork for a new release. The project involved translating the band’s identity into a visual language that could work across both wearable merchandise and cover art.
	

	Inspiration came from their existing visual language of cut-out shapes, that Giedre does herself,- playful forms, and rhythmic compositions, aiming to create something that felt in tune with the character of their music. It was giving Matisse by the&#38;nbsp; Lithuanian beach.
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	Merch
My approach was shaped by the visual references and mood imagery the band shared, which pointed toward a sea funk world,- groovy, 
slightly 70s-inspired, and ocean inflected, but still contemporary.

Sharing some sketches –
	

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	The Merch:
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	Album cover
This was a really interesting process, because the band was traveling in Mexico at the time, and the direction shifted quite a bit from the initial conversations, sketches, and early ideas to the final cover. The album also felt different from their previous music.- this one leaned more disco, more dance, and had a stronger sense of movement. They said they wanted people to hear it and feel like dancing.
 
Final album:

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	At the beginning, we explored more shape based graphics and approach, which felt natural given their visual style and use of cut-out forms. But as the album developed, the direction started to feel less beachy and more minimal. In the end, we landed on a simple typographic treatment that felt more in line with where the music had arrived.


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		<title>Paralia</title>
				
		<link>https://noateatko.com/Paralia</link>

		<pubDate>Mon, 16 Mar 2026 17:15:48 +0000</pubDate>

		<dc:creator>Noate Atko</dc:creator>

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	Agency
	Role
	
	Project


	IMA
	Designer
	adidas x Paralia: Los Angeles event


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	We hosted an adidas x Paralía Pilates event in Los Angeles, bringing together the local fashion and wellness community for an intimate morning experience centered on movement, balance, and ritual.

The event took place in a spacious Downtown LA studio near the Fashion District, with mats laid out in advance and subtle styling details throughout the space to reflect Paralía’s ballet-inspired aesthetic. Guests were welcomed with personalized duffle kits featuring adidas training essentials, Paralía grip socks, and a curated mix of beauty and wellness items, alongside refreshments including juices, coconut water, and wellness snacks.&#38;nbsp;
Pilates was led by Paralía founder and instructor Liv Nasuta, with a signature bow installation anchoring the studio as a visual focal point and photo moment. Following the class, guests enjoyed rose foam matcha and an aura photo booth experience as a personalized takeaway.

	
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&#38;nbsp;

	
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	<item>
		<title>adidas Wicker Park</title>
				
		<link>https://noateatko.com/adidas-Wicker-Park</link>

		<pubDate>Tue, 06 May 2025 22:34:49 +0000</pubDate>

		<dc:creator>Noate Atko</dc:creator>

		<guid isPermaLink="true">https://noateatko.com/adidas-Wicker-Park</guid>

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	Agency
	Role
	
	Project


	IMA
	Designer
	adidas Wicker Park – Crystal Zapata


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	A creative collaboration with adidas Originals and Chicago-based artist Crystal Zapata, centered around a limited-run newsprint city guide and editorial celebrating local culture.
	

Editorial Content

We worked with Crystal to develop a studio-based editorial that spotlighted her artistic process, workspace, and creative relationship with adidas Originals. 
Shot by local photographer @alexavisciusphoto — a longtime collaborator of Crystal’s — the portraits offered an intimate look at her world, grounded in the Wicker Park creative community.


	&#60;img width="960" height="1440" width_o="960" height_o="1440" data-src="https://freight.cargo.site/t/original/i/b98f139d57413337b23cd1ef992650bde16e3b9460553280e1db3c73bb05947e/Screenshot-2025-05-06-at-18.45.23.png" data-mid="232870393" border="0" data-scale="85" src="https://freight.cargo.site/w/960/i/b98f139d57413337b23cd1ef992650bde16e3b9460553280e1db3c73bb05947e/Screenshot-2025-05-06-at-18.45.23.png" /&#62;
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City GuideWe worked closely with Crystal to bring her vision for the printed city guide to life — handling full layout and design. 
The guide spotlighted five of her favorite local businesses and featured her distinctive analog-inspired graphics throughout. It was available both in-store and at participating neighborhood locations.

	
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Crystal designed an exclusive long-sleeve tee for the store — featuring bold type, hand-painted accents, and playful overlays. A true Chicago T-Shirt!


&#60;img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/610477d1748afcc27fa68bdfcc413e06f66185f56be3c80fbb8d971c7ef7624e/CZ_07.png" data-mid="232870729" border="0" data-scale="63" src="https://freight.cargo.site/w/1000/i/610477d1748afcc27fa68bdfcc413e06f66185f56be3c80fbb8d971c7ef7624e/CZ_07.png" /&#62;


	Community Event
To celebrate the launch, we hosted an in-store event with food, drinks, music, and product customization. Guests walked away with the full print set — including the guide, coupon book, and long sleeve — while connecting with Crystal and the broader Chicago creative community.
	

	&#60;img width="5464" height="8192" width_o="5464" height_o="8192" data-src="https://freight.cargo.site/t/original/i/30cb81c03976af2d61f35910c4d5a96002f6bce6ecc2d5a19dcaa4a3161ca414/03.21.2025--Friday-Adidas-Wicker-Park-x-Crystal-Zapata-Pic-82.jpg" data-mid="232870749" border="0"  src="https://freight.cargo.site/w/1000/i/30cb81c03976af2d61f35910c4d5a96002f6bce6ecc2d5a19dcaa4a3161ca414/03.21.2025--Friday-Adidas-Wicker-Park-x-Crystal-Zapata-Pic-82.jpg" /&#62;
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</description>
		
	</item>
		
		
	<item>
		<title>adidas 'After Hours' series</title>
				
		<link>https://noateatko.com/adidas-After-Hours-series</link>

		<pubDate>Sat, 29 Mar 2025 17:18:45 +0000</pubDate>

		<dc:creator>Noate Atko</dc:creator>

		<guid isPermaLink="true">https://noateatko.com/adidas-After-Hours-series</guid>

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	Agency
	Role
	
	Project


	IMA
	Designer
	adidas ‘after hours’ shopping experience


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	adidas tapped us to bring a sense of exclusivity to their new Melrose store, so we created “After Hours” — a series of elevated, invite-only shopping events for VIPs, community partners, and local tastemakers.


Set after closing time, the store transformed into a luxury retail experience. Guests browsed the latest collections with personalized service, sipped cocktails, and connected in an intimate, low-lit setting that felt a world away from typical retail.


Each touchpoint was considered — from styling moments to subtle branding — designed to make the adidas community feel seen, valued, and ahead of the curve.
	

Creative

Chrome finishes, mirrored materials, and modern furniture are selected to complement the venue’s look and feel.


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Event IdentityWe've created a design option that reflects the event’s material palette and venue aesthetic, using metallic overlay gradient, and a minimalistic approach with the brand’s fonts for consistency.
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MusicFor each event, we invited a local DJ to provide live music and enhance the energy level.


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BarGuests enjoyed custom drinks and cocktails, thoughtfully crafted to suit each event. 
These included collaborations with local wine vendors or specially designed cocktails made with freshly squeezed juices.
	
	
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/69b2d6dafc359d736886b7bcd11a1e48ad592e0b4c77b329082fd95997a03191/MENU---001.png" data-mid="228963532" border="0"  src="https://freight.cargo.site/w/1000/i/69b2d6dafc359d736886b7bcd11a1e48ad592e0b4c77b329082fd95997a03191/MENU---001.png" /&#62;

	
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TreatsSmall bites included sweet snacks from local LA vendors.
 

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CustomizationCustomization activities at the event featured chain stitching and charm creations. We also had an Aura photo booth available.
 

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</description>
		
	</item>
		
		
	<item>
		<title>adidas x Dime x GORE-TEX</title>
				
		<link>https://noateatko.com/adidas-x-Dime-x-GORE-TEX</link>

		<pubDate>Tue, 06 May 2025 20:30:51 +0000</pubDate>

		<dc:creator>Noate Atko</dc:creator>

		<guid isPermaLink="true">https://noateatko.com/adidas-x-Dime-x-GORE-TEX</guid>

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	Agency
	Role
	
	Project


	IMA
	Designer
	adidas x Dime x GORE-TEX


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	To launch the latest Dime x adidas Skateboarding collection — featuring two Gazelle ADV colorways and GORE-TEX jackets –– we were brought on to design an in-store experience at the adidas Downtown LA –– rooted in product storytelling.
We created a custom installation inspired by “fighting the elements,” paired with live performances and hands-on moments that brought the collab to life for the LA community.


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	Installation

The installation took inspiration from martial arts and boxing culture — reimagined through the lens of the collection’s materials and design cues.

A metallic frame held multiple punching and speed bags, including custom studded black bags that echoed the footwear detailing. ‘Bob’ punching dummies doubled as mannequins, styled in the GORE-TEX jackets. Custom boxing gloves with pyramid studs were placed beside the setup for added texture and storytelling.

Footwear was showcased on stools and martial arts breaking boards, with branded nunchucks positioned nearby as a playful nod to the theme.

The floor was covered in a custom GORE-TEX martial arts mat with subtle branding, while studded ropes enclosed the space — creating a ring-like structure that brought the “fighting the elements” concept to life.
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Martial Arts Performance
A group of professional martial artists arrived in traditional Taekwondo gis, styled in pieces from the collection, and performed live board-breaking demos throughout the night. 
The boards were printed with stud imagery as a nod to the detailing in the product.


Later in the evening, they invited guests to step in and try a chop themselves — turning the performance into an interactive moment.


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Stud Station
We partnered with LA-based clothing customizer @badboypapi to host a live studding station. 
Guests were invited to add pyramid studs to their own pieces — creating one-of-one moments that tied directly back to the design language of the collection.


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Other Event ElementsWe swapped the bar for branded water coolers — a subtle nod to the campaign visuals of GORE-TEX going head-to-head with water. 
Each cooler poured a different cocktail, which felt like a funny, low-key way to tie it all together. 
A live DJ kept things moving, and guests grabbed studded koozies and inflatable boxing gloves on their way out.


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	&#60;img width="2500" height="3750" width_o="2500" height_o="3750" data-src="https://freight.cargo.site/t/original/i/5c598729279873eb1808da33d34d5b390ec99df6e9407db6c031e7ea035afa84/adidas_dime_ima_0682.jpg" data-mid="232868402" border="0"  src="https://freight.cargo.site/w/1000/i/5c598729279873eb1808da33d34d5b390ec99df6e9407db6c031e7ea035afa84/adidas_dime_ima_0682.jpg" /&#62;

	&#60;img width="2500" height="3750" width_o="2500" height_o="3750" data-src="https://freight.cargo.site/t/original/i/355b5584d7b3f040c098bd516ed4cab5d05c461dd0711bae2b181f8f2ca21eab/adidas_dime_ima_0774.jpg" data-mid="232868403" border="0"  src="https://freight.cargo.site/w/1000/i/355b5584d7b3f040c098bd516ed4cab5d05c461dd0711bae2b181f8f2ca21eab/adidas_dime_ima_0774.jpg" /&#62;
	
	
	&#60;img width="800" height="1422" width_o="800" height_o="1422" data-src="https://freight.cargo.site/t/original/i/8c6fd41171847395365c68b6140dbfb644515fff1265ebea3cfd2f31b6f07406/VID_06-ezgif.com-optimize.gif" data-mid="232868425" border="0" data-scale="94" src="https://freight.cargo.site/w/800/i/8c6fd41171847395365c68b6140dbfb644515fff1265ebea3cfd2f31b6f07406/VID_06-ezgif.com-optimize.gif" /&#62;
	

</description>
		
	</item>
		
		
	<item>
		<title>adidas confirmed x YAITO</title>
				
		<link>https://noateatko.com/adidas-confirmed-x-YAITO</link>

		<pubDate>Sat, 29 Mar 2025 15:20:29 +0000</pubDate>

		<dc:creator>Noate Atko</dc:creator>

		<guid isPermaLink="true">https://noateatko.com/adidas-confirmed-x-YAITO</guid>

		<description>&#60;img width="4512" height="6768" width_o="4512" height_o="6768" data-src="https://freight.cargo.site/t/original/i/593f38aaa68ccd33b73847c1fb30b336565c54f6146f5da788b4f461a8014d4f/DSCF4637.jpg" data-mid="228957368" border="0"  src="https://freight.cargo.site/w/1000/i/593f38aaa68ccd33b73847c1fb30b336565c54f6146f5da788b4f461a8014d4f/DSCF4637.jpg" /&#62;


	Agency
	Role
	
	Project


	IMA
	Designer
	adidas confirmed x YAITO


	To mark the continued partnership between adidas Confirmed and Yaito, the ask was to create an intimate moment that felt less like a brand activation — and more like a gathering of the community. The goal was simple: bring together tastemakers, creatives, and close friends of the brand for a night that felt personal, memorable, and effortlessly cool.
	

	&#60;img width="6768" height="4512" width_o="6768" height_o="4512" data-src="https://freight.cargo.site/t/original/i/929197be8d9ea0fa85fb3de735900afdf0c8e2c342e6df8634249facf63cc64c/DSCF3964.jpg" data-mid="228957326" border="0"  src="https://freight.cargo.site/w/1000/i/929197be8d9ea0fa85fb3de735900afdf0c8e2c342e6df8634249facf63cc64c/DSCF3964.jpg" /&#62;
	
	
The Location

We transformed the Richard Beavers Gallery in SoHo into an intimate dinner experience.


	&#60;img width="2848" height="4272" width_o="2848" height_o="4272" data-src="https://freight.cargo.site/t/original/i/c0e2ec37a329c7e9846e4c482672e204363278da0db70d7d0d21e8d7379a4879/DSCF3902.jpg" data-mid="228957363" border="0"  src="https://freight.cargo.site/w/1000/i/c0e2ec37a329c7e9846e4c482672e204363278da0db70d7d0d21e8d7379a4879/DSCF3902.jpg" /&#62;
	&#60;img width="4512" height="6768" width_o="4512" height_o="6768" data-src="https://freight.cargo.site/t/original/i/7c136eb291bd33745743ac700b2b76e3440e952c73e0b46ccd507c77333ec5ca/DSCF3756.jpg" data-mid="228957362" border="0"  src="https://freight.cargo.site/w/1000/i/7c136eb291bd33745743ac700b2b76e3440e952c73e0b46ccd507c77333ec5ca/DSCF3756.jpg" /&#62;

	
	&#60;img width="800" height="1000" width_o="800" height_o="1000" data-src="https://freight.cargo.site/t/original/i/77266fc2747c83382a8b78d0a75555d76817fc3365bac501be258ac61ec69df2/004_adidasXyaito_-ezgif.com-optimize.gif" data-mid="228963633" border="0"  src="https://freight.cargo.site/w/800/i/77266fc2747c83382a8b78d0a75555d76817fc3365bac501be258ac61ec69df2/004_adidasXyaito_-ezgif.com-optimize.gif" /&#62;
	
	
Branded TouchesWe wove in subtle branded details throughout the space, adding a thoughtful layer of identity without overwhelming the atmosphere.


	&#60;img width="4512" height="6768" width_o="4512" height_o="6768" data-src="https://freight.cargo.site/t/original/i/799ada4841591a991531dfddf968816eed726f36f9bfdb5ccdb6a27bee1513e5/DSCF3442.jpg" data-mid="228957263" border="0"  src="https://freight.cargo.site/w/1000/i/799ada4841591a991531dfddf968816eed726f36f9bfdb5ccdb6a27bee1513e5/DSCF3442.jpg" /&#62;
	&#60;img width="4512" height="6768" width_o="4512" height_o="6768" data-src="https://freight.cargo.site/t/original/i/dd804afd83f833ff3a0e6208883e8ff9e1174ce3e6c9fe6c895ac180e5b8673e/DSCF34191.jpg" data-mid="228957325" border="0"  src="https://freight.cargo.site/w/1000/i/dd804afd83f833ff3a0e6208883e8ff9e1174ce3e6c9fe6c895ac180e5b8673e/DSCF34191.jpg" /&#62;
	

	&#60;img width="3313" height="4970" width_o="3313" height_o="4970" data-src="https://freight.cargo.site/t/original/i/928e124aad043305d099afe76058d2b0ae6d4da61b7a6bf0edabc3a5e2539b1a/DSCF3799.jpg" data-mid="228957364" border="0"  src="https://freight.cargo.site/w/1000/i/928e124aad043305d099afe76058d2b0ae6d4da61b7a6bf0edabc3a5e2539b1a/DSCF3799.jpg" /&#62;


	&#60;img width="2751" height="4126" width_o="2751" height_o="4126" data-src="https://freight.cargo.site/t/original/i/e3bf7f15feccc23b482387f23cea484d37b28c88d0726babd4b6e98525b86874/DSCF3377.jpg" data-mid="228957265" border="0"  src="https://freight.cargo.site/w/1000/i/e3bf7f15feccc23b482387f23cea484d37b28c88d0726babd4b6e98525b86874/DSCF3377.jpg" /&#62;
	
	&#60;img width="2806" height="1658" width_o="2806" height_o="1658" data-src="https://freight.cargo.site/t/original/i/cc28ca3d56f4d4ea9eb89cba4e51e3027eddfdc41a814724bb7d145a110eeb08/YAITO_FLYER_01.png" data-mid="228957769" border="0"  src="https://freight.cargo.site/w/1000/i/cc28ca3d56f4d4ea9eb89cba4e51e3027eddfdc41a814724bb7d145a110eeb08/YAITO_FLYER_01.png" /&#62;
	

	&#60;img width="4512" height="6768" width_o="4512" height_o="6768" data-src="https://freight.cargo.site/t/original/i/ebd53d986f56ebb97b0dfa06f1675ff68541cb65deafdde6fe3261c9b6cd7a1b/DSCF3372.jpg" data-mid="228957931" border="0"  src="https://freight.cargo.site/w/1000/i/ebd53d986f56ebb97b0dfa06f1675ff68541cb65deafdde6fe3261c9b6cd7a1b/DSCF3372.jpg" /&#62;
	

After Party
The celebration continued at the Record Room in Brooklyn


	&#60;img width="4512" height="6768" width_o="4512" height_o="6768" data-src="https://freight.cargo.site/t/original/i/a84ba01f31892d17221589d4fc7374aeb05b295fc5eb8abf2e3befc9136230fa/DSCF4724.jpg" data-mid="228957369" border="0"  src="https://freight.cargo.site/w/1000/i/a84ba01f31892d17221589d4fc7374aeb05b295fc5eb8abf2e3befc9136230fa/DSCF4724.jpg" /&#62;
	&#60;img width="4512" height="6768" width_o="4512" height_o="6768" data-src="https://freight.cargo.site/t/original/i/43e089d7207ed130ebee4cbac19333bd3331019b062486a68061f472c4344298/DSCF4758.jpg" data-mid="228957370" border="0"  src="https://freight.cargo.site/w/1000/i/43e089d7207ed130ebee4cbac19333bd3331019b062486a68061f472c4344298/DSCF4758.jpg" /&#62;


&#60;img width="2806" height="1658" width_o="2806" height_o="1658" data-src="https://freight.cargo.site/t/original/i/b9d5fd6a4de2877a58f8ae274b85ec1a70fabff1858976486217b1ef47876c8b/BANDANAS-_-01.png" data-mid="228957939" border="0"  src="https://freight.cargo.site/w/1000/i/b9d5fd6a4de2877a58f8ae274b85ec1a70fabff1858976486217b1ef47876c8b/BANDANAS-_-01.png" /&#62;
</description>
		
	</item>
		
		
	<item>
		<title>adidas x Dime: Stan Smith</title>
				
		<link>https://noateatko.com/adidas-x-Dime-Stan-Smith</link>

		<pubDate>Tue, 06 May 2025 21:58:49 +0000</pubDate>

		<dc:creator>Noate Atko</dc:creator>

		<guid isPermaLink="true">https://noateatko.com/adidas-x-Dime-Stan-Smith</guid>

		<description>&#38;nbsp;&#60;img width="4528" height="3475" width_o="4528" height_o="3475" data-src="https://freight.cargo.site/t/original/i/b320d51199ab0b21aaf8a7e254becd28569457560ba378bab3924ed301c174a1/DIME-X-ADIDAS-X-IMA-FILM-28.jpg" data-mid="232869066" border="0"  src="https://freight.cargo.site/w/1000/i/b320d51199ab0b21aaf8a7e254becd28569457560ba378bab3924ed301c174a1/DIME-X-ADIDAS-X-IMA-FILM-28.jpg" /&#62;


	Agency
	Role
	
	Project


	IMA
	Designer
	adidas x Dime: Stan Smith Launch


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	Launch event and in-store takeover for the Dime x adidas Skateboarding collection — a retro tennis-inspired drop blending streetwear and skate culture.


The activation marked the opening of the new skateboarding section at adidas’ Carnaby Street Flagship, with custom displays, window design, and a launch moment celebrating the collab through space, style, and community.


&#38;nbsp; 
	 
	The Brief
Create an in-store and street-facing experience to celebrate the drop, combining visual elements from the campaign film with product storytelling, community engagement, and playful nods to retro tennis culture.
	

&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;


	&#60;img width="3859" height="5028" width_o="3859" height_o="5028" data-src="https://freight.cargo.site/t/original/i/6e5faaa8c8c5fc7140f0f869bf8ca03b4aa1df5113a65160e7e7760ecfc4f40c/DIME-X-ADIDAS-X-IMA-FILM-19.jpg" data-mid="232869081" border="0" data-scale="68" src="https://freight.cargo.site/w/1000/i/6e5faaa8c8c5fc7140f0f869bf8ca03b4aa1df5113a65160e7e7760ecfc4f40c/DIME-X-ADIDAS-X-IMA-FILM-19.jpg" /&#62;
	

	Street Takeover

We transformed the exterior of the store into a mini tennis court scene — complete with umpire chairs, turf flooring, 
and oversized cutout props pulled directly from the campaign video.
	

&#60;img width="6417" height="4278" width_o="6417" height_o="4278" data-src="https://freight.cargo.site/t/original/i/e667aa07571aeb315849dc296b34de21aec8ca754d9871f7a48cd3143797c930/ADIDAS_DIME_IMA-71.jpg" data-mid="232869132" border="0"  src="https://freight.cargo.site/w/1000/i/e667aa07571aeb315849dc296b34de21aec8ca754d9871f7a48cd3143797c930/ADIDAS_DIME_IMA-71.jpg" /&#62;

	
	&#60;img width="3859" height="5028" width_o="3859" height_o="5028" data-src="https://freight.cargo.site/t/original/i/13b564f8965a3f54adebeb1aea28cdc4ee42ba2fd27d6cb61723be1f34c7bbf6/DIME-X-ADIDAS-X-IMA-FILM-15.jpg" data-mid="232869115" border="0"  src="https://freight.cargo.site/w/1000/i/13b564f8965a3f54adebeb1aea28cdc4ee42ba2fd27d6cb61723be1f34c7bbf6/DIME-X-ADIDAS-X-IMA-FILM-15.jpg" /&#62;
	&#60;img width="946" height="1424" width_o="946" height_o="1424" data-src="https://freight.cargo.site/t/original/i/d62d0095b65b6680637566bcf9a3dbec31ea912e462aa878150950c21d32dec0/Screenshot-2025-05-06-at-18.17.44.png" data-mid="232869153" border="0" data-scale="89" src="https://freight.cargo.site/w/946/i/d62d0095b65b6680637566bcf9a3dbec31ea912e462aa878150950c21d32dec0/Screenshot-2025-05-06-at-18.17.44.png" /&#62;
	&#60;img width="986" height="1428" width_o="986" height_o="1428" data-src="https://freight.cargo.site/t/original/i/d132f1c21ae27ef1c35dd8c5aad37526b92eb88cebb6399e168d8b2e67ce7681/Screenshot-2025-05-06-at-18.16.07.png" data-mid="232869130" border="0" data-scale="91" src="https://freight.cargo.site/w/986/i/d132f1c21ae27ef1c35dd8c5aad37526b92eb88cebb6399e168d8b2e67ce7681/Screenshot-2025-05-06-at-18.16.07.png" /&#62;
	

	Ping-Pong Tournament
In a nod to the campaign video, we set up a branded ping pong table in the skate section.Guests signed up for a bracket-style tournament, with custom Dime x adidas paddles and miniature handboard versions in play.Winners took home a curated prize pack from the collection.
	

	&#60;img width="3531" height="4600" width_o="3531" height_o="4600" data-src="https://freight.cargo.site/t/original/i/efca6f541e608b80b576bc120e20a51d18669e97cde2905dd7ff387e6ff00787/DIME-X-ADIDAS-X-IMA-FILM-2.jpg" data-mid="232869181" border="0"  src="https://freight.cargo.site/w/1000/i/efca6f541e608b80b576bc120e20a51d18669e97cde2905dd7ff387e6ff00787/DIME-X-ADIDAS-X-IMA-FILM-2.jpg" /&#62;
	

	&#60;img width="3583" height="4668" width_o="3583" height_o="4668" data-src="https://freight.cargo.site/t/original/i/9b3e1657c926778e29d1d78a7472df8dc7617b4ca8983bd0fb4baba4080bfbdd/DIME-X-ADIDAS-X-IMA-FILM-26.jpg" data-mid="232869189" border="0"  src="https://freight.cargo.site/w/1000/i/9b3e1657c926778e29d1d78a7472df8dc7617b4ca8983bd0fb4baba4080bfbdd/DIME-X-ADIDAS-X-IMA-FILM-26.jpg" /&#62;
	&#60;img width="998" height="1440" width_o="998" height_o="1440" data-src="https://freight.cargo.site/t/original/i/18cfd0b291245177cbaf9729f439e02da72f60faed8f8d3f6b3da3e5248448a7/Screenshot-2025-05-06-at-18.20.12.png" data-mid="232869194" border="0" data-scale="90" src="https://freight.cargo.site/w/998/i/18cfd0b291245177cbaf9729f439e02da72f60faed8f8d3f6b3da3e5248448a7/Screenshot-2025-05-06-at-18.20.12.png" /&#62;
	

Hype Wall Display
We created a full 3D takeover of the store’s rotating “hype wall,” featuring campaign imagery, all four footwear SKUs, a custom skate deck from the campaign, 
and oversized tennis props — including a giant branded tennis ball.

	
	&#60;img width="3471" height="4523" width_o="3471" height_o="4523" data-src="https://freight.cargo.site/t/original/i/02da67cbe42e8a39d3151ff1d82973a1205d3ab9eb916931b9b58d2f09f18aec/DIME-X-ADIDAS-X-IMA-FILM-50.jpg" data-mid="232869220" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/02da67cbe42e8a39d3151ff1d82973a1205d3ab9eb916931b9b58d2f09f18aec/DIME-X-ADIDAS-X-IMA-FILM-50.jpg" /&#62;
	&#60;img width="4140" height="6210" width_o="4140" height_o="6210" data-src="https://freight.cargo.site/t/original/i/beaf388c0330b3d8fcbb9dfdcb128c1d808ba3a5c353ed8115cdb02f39450d26/ADIDAS_DIME_IMA-269.jpg" data-mid="232869218" border="0" data-scale="87" src="https://freight.cargo.site/w/1000/i/beaf388c0330b3d8fcbb9dfdcb128c1d808ba3a5c353ed8115cdb02f39450d26/ADIDAS_DIME_IMA-269.jpg" /&#62;
	&#60;img width="3546" height="4620" width_o="3546" height_o="4620" data-src="https://freight.cargo.site/t/original/i/e4d7ce305adf22b7bd95e6f2277d4d9872797c0fc11fa620ddfc74c60164028b/DIME-X-ADIDAS-X-IMA-FILM-9.jpg" data-mid="232869219" border="0"  src="https://freight.cargo.site/w/1000/i/e4d7ce305adf22b7bd95e6f2277d4d9872797c0fc11fa620ddfc74c60164028b/DIME-X-ADIDAS-X-IMA-FILM-9.jpg" /&#62;
	

The event brought together adidas Skateboarding team riders, friends of the brand, and a surprise appearance by Stan Smith himself — all set to a live DJ set by the legendary Darude.


&#60;img width="4672" height="7008" width_o="4672" height_o="7008" data-src="https://freight.cargo.site/t/original/i/1e15105ddf450645e3dffb6bc1beeb6771ec226185b9d0ed1429bf4c6f2ac039/ADIDAS_DIME_IMA-194.jpg" data-mid="232869381" border="0"  src="https://freight.cargo.site/w/1000/i/1e15105ddf450645e3dffb6bc1beeb6771ec226185b9d0ed1429bf4c6f2ac039/ADIDAS_DIME_IMA-194.jpg" /&#62;</description>
		
	</item>
		
		
	<item>
		<title>boohoo: P by Gunna</title>
				
		<link>https://noateatko.com/boohoo-P-by-Gunna</link>

		<pubDate>Sat, 29 Mar 2025 16:37:59 +0000</pubDate>

		<dc:creator>Noate Atko</dc:creator>

		<guid isPermaLink="true">https://noateatko.com/boohoo-P-by-Gunna</guid>

		<description>&#60;img width="1800" height="1200" width_o="1800" height_o="1200" data-src="https://freight.cargo.site/t/original/i/1cd320516fe4c31610993f83ed1c1dab09c8e394f3ddf73424efe6e83a734a31/20240525-SR507063.jpg" data-mid="228960108" border="0"  src="https://freight.cargo.site/w/1000/i/1cd320516fe4c31610993f83ed1c1dab09c8e394f3ddf73424efe6e83a734a31/20240525-SR507063.jpg" /&#62;


	Agency
	Role
	
	Project


	IMA
	Designer
	boohooMan x P by Gunna


	BoohooMAN wanted to make some noise around ‘P by Gunna’ — the rapper’s debut collection with the brand — so we threw a launch party on the night of his solo show in Houston.
	

	&#60;img width="766" height="1080" width_o="766" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f4aef6ea60df10cda4a0f0a5356d607c6555e5935482dd743b1e9404d3de19e4/FLIER.png" data-mid="228961381" border="0"  src="https://freight.cargo.site/w/766/i/f4aef6ea60df10cda4a0f0a5356d607c6555e5935482dd743b1e9404d3de19e4/FLIER.png" /&#62;

	
	We took over the rooftop of the venue and transformed it into an immersive activation space. 500 guests rolled through to shop the drop, customize pieces, sip curated cocktails, and take in panoramic views of the city.


&#60;img width="1800" height="1200" width_o="1800" height_o="1200" data-src="https://freight.cargo.site/t/original/i/c98947e104368eed18ca0c5ff4f432aca0df6235657ae975a18a870145d52d46/20240525-SR507065.jpg" data-mid="228959891" border="0"  src="https://freight.cargo.site/w/1000/i/c98947e104368eed18ca0c5ff4f432aca0df6235657ae975a18a870145d52d46/20240525-SR507065.jpg" /&#62;
The space reflected the raw energy of the collection, built out with stainless steel fixtures, cement-textured tables, custom helmets, branded mirrors, and looping TV visuals.


&#60;img width="1800" height="1200" width_o="1800" height_o="1200" data-src="https://freight.cargo.site/t/original/i/b90cd58539c5c21a79a38c961574cbf157d3a675fb38cc8f606f67571efed357/20240525-SR507286.jpg" data-mid="228959902" border="0"  src="https://freight.cargo.site/w/1000/i/b90cd58539c5c21a79a38c961574cbf157d3a675fb38cc8f606f67571efed357/20240525-SR507286.jpg" /&#62;
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	&#60;img width="1800" height="1200" width_o="1800" height_o="1200" data-src="https://freight.cargo.site/t/original/i/69ddd2cc961c00155cbb4421fa8edc02c7addad376b1042970df8c199dc7cafc/20240525-SR506946.jpg" data-mid="228961446" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/69ddd2cc961c00155cbb4421fa8edc02c7addad376b1042970df8c199dc7cafc/20240525-SR506946.jpg" /&#62;
	
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	&#60;img width="1800" height="1200" width_o="1800" height_o="1200" data-src="https://freight.cargo.site/t/original/i/5747a95d71f6b22e9fe1a580ff26af91c91fc11196a272d8c716b87c3bc551e9/20240525-SR506963.jpg" data-mid="228961447" border="0"  src="https://freight.cargo.site/w/1000/i/5747a95d71f6b22e9fe1a580ff26af91c91fc11196a272d8c716b87c3bc551e9/20240525-SR506963.jpg" /&#62;


	&#60;img width="1244" height="1514" width_o="1244" height_o="1514" data-src="https://freight.cargo.site/t/original/i/fcfece78740460ec774ace665e3698e0f31119c4b889d6c45e04e1597db07010/Screenshot-2025-03-29-at-12.55.51.png" data-mid="228960114" border="0" data-scale="97" src="https://freight.cargo.site/w/1000/i/fcfece78740460ec774ace665e3698e0f31119c4b889d6c45e04e1597db07010/Screenshot-2025-03-29-at-12.55.51.png" /&#62;
	&#60;img width="1280" height="1522" width_o="1280" height_o="1522" data-src="https://freight.cargo.site/t/original/i/16821d4713bbd73ba7e1d6a5e42c1f206b087e390bcef646b02d0e7ec884a1af/Screenshot-2025-03-29-at-12.55.56.png" data-mid="228960150" border="0"  src="https://freight.cargo.site/w/1000/i/16821d4713bbd73ba7e1d6a5e42c1f206b087e390bcef646b02d0e7ec884a1af/Screenshot-2025-03-29-at-12.55.56.png" /&#62;
	
	
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	</item>
		
		
	<item>
		<title>Reebok NanoX4 x Wodapalloza</title>
				
		<link>https://noateatko.com/Reebok-NanoX4-x-Wodapalloza</link>

		<pubDate>Sat, 29 Mar 2025 14:23:50 +0000</pubDate>

		<dc:creator>Noate Atko</dc:creator>

		<guid isPermaLink="true">https://noateatko.com/Reebok-NanoX4-x-Wodapalloza</guid>

		<description>&#60;img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/088025c27f328533611ca13acf56946fd658a892f490e13a960c5f3700f07b71/Reebok-DT-Activation_688A7376.jpg" data-mid="228956933" border="0"  src="https://freight.cargo.site/w/1000/i/088025c27f328533611ca13acf56946fd658a892f490e13a960c5f3700f07b71/Reebok-DT-Activation_688A7376.jpg" /&#62;


	Agency
	Role
	
	Project


	IMA
	Designer
	Reebok Nano X4 at Wodapalloza


	Reebok’s brief&#38;nbsp; - build hype around the all-new Nano X4 without trying to sell it. The shoe was launching the same day as Wodapalooza, and they wanted to show up big. Our job? Hack the event with a lab-like experience that felt experimental, unexpected, and totally Reebok. From a branded “home base” gym to mad scientist-inspired mobile try-on vans, to unexpected community integrations at local cafes and barbershops—we were tasked with creating buzz, tapping into the CrossFit crowd, and bringing the “less is more” message to life. The Nano X4 isn’t about extra fluff. It’s about stripping it all back to what actually works.
	

&#60;img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/985e68eb462ca1b99486f6548906ce9f7f5336af69454f50fded1d69d0a64dc9/Reebok-DT-Activation_688A7555.jpg" data-mid="228956929" border="0"  src="https://freight.cargo.site/w/1000/i/985e68eb462ca1b99486f6548906ce9f7f5336af69454f50fded1d69d0a64dc9/Reebok-DT-Activation_688A7555.jpg" /&#62;


	&#60;img width="800" height="1000" width_o="800" height_o="1000" data-src="https://freight.cargo.site/t/original/i/4aa64f254cb0264c4caa10581e0dd64060df027afdac47fc356f37ca14e0bc41/Nano_01-ezgif.com-optimize.gif" data-mid="228963056" border="0"  src="https://freight.cargo.site/w/800/i/4aa64f254cb0264c4caa10581e0dd64060df027afdac47fc356f37ca14e0bc41/Nano_01-ezgif.com-optimize.gif" /&#62;
	
	
	&#60;img width="4612" height="2102" width_o="4612" height_o="2102" data-src="https://freight.cargo.site/t/original/i/e940069b155e1f643bdc3e0ebca2a25d016fa237486536ebf8c5cc10eecd49f6/FlYER.png" data-mid="228957122" border="0"  src="https://freight.cargo.site/w/1000/i/e940069b155e1f643bdc3e0ebca2a25d016fa237486536ebf8c5cc10eecd49f6/FlYER.png" /&#62;


	&#60;img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/e2bf2cafda74c95bd2433666e7c27832cca3a655e96648d5405fbf9fc9d8e0bc/Reebok-DT-Activation_688A7413.jpg" data-mid="228956932" border="0"  src="https://freight.cargo.site/w/1000/i/e2bf2cafda74c95bd2433666e7c27832cca3a655e96648d5405fbf9fc9d8e0bc/Reebok-DT-Activation_688A7413.jpg" /&#62;
	

	&#60;img width="1000" height="1500" width_o="1000" height_o="1500" data-src="https://freight.cargo.site/t/original/i/237e3c06f62bfd5835932990138e46b1705419ed096a14442e550a6ff87795f3/Reebok-DT-Activation_688A7078.jpg" data-mid="228956930" border="0"  src="https://freight.cargo.site/w/1000/i/237e3c06f62bfd5835932990138e46b1705419ed096a14442e550a6ff87795f3/Reebok-DT-Activation_688A7078.jpg" /&#62;
	

	&#60;img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/d95e6f19bc6493105952e25d0fdd48410ab0c3405b2be6242edb9b11bb34e616/Reebok-DT-Activation_688A7110.jpg" data-mid="228956931" border="0"  src="https://freight.cargo.site/w/1000/i/d95e6f19bc6493105952e25d0fdd48410ab0c3405b2be6242edb9b11bb34e616/Reebok-DT-Activation_688A7110.jpg" /&#62;

	
&#60;img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/6dab17edaf69069d5bc202e8436afcea1f38264a1e19a52e06fdec529d31b7e5/Reebok-DT-Activation_688A7632.jpg" data-mid="228956935" border="0"  src="https://freight.cargo.site/w/1000/i/6dab17edaf69069d5bc202e8436afcea1f38264a1e19a52e06fdec529d31b7e5/Reebok-DT-Activation_688A7632.jpg" /&#62;
&#60;img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/9608900e6c08251ffdce77434642c4d85593b0d67e1f44478b67a3c2a8e05414/Reebok-DT-Activation_688A7766.jpg" data-mid="228956936" border="0"  src="https://freight.cargo.site/w/1000/i/9608900e6c08251ffdce77434642c4d85593b0d67e1f44478b67a3c2a8e05414/Reebok-DT-Activation_688A7766.jpg" /&#62;

	
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