Agency
Role
Project
IMA
Designer
boohooMan x P by Gunna
BoohooMAN wanted to make some noise around ‘P by Gunna’ — the rapper’s debut collection with the brand — so we threw a launch party on the night of his solo show in Houston.
We took over the rooftop of the venue and transformed it into an immersive activation space.
500 guests rolled through to shop the drop, customize pieces, sip curated cocktails, and take in panoramic views of the city.
500 guests rolled through to shop the drop, customize pieces, sip curated cocktails, and take in panoramic views of the city.
The space reflected the raw energy of the collection, built out with stainless steel fixtures, cement-textured tables, custom helmets, branded mirrors, and looping TV visuals.
