Agency
Role
Project
IMA
Designer
adistar control 5 launch event
For the launch of the Adistar Control 5, we transformed a Lower East Side gallery into a farmers market inspired takeover for adidas. Designed to introduce the shoe through a more lifestyle led lens, the experience brought together local vendors, branded details, and free giveaways to create a space rooted in community and the everyday rhythm of New York.
Farmers Market
A familiar New York setting where fashion and daily life intersect. The concept placed the Adistar Control 5 in real, everyday moments,
grabbing coffee, picking up flowers at the market, and taking a pause in the middle of a busy city day.
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A familiar New York setting where fashion and daily life intersect. The concept placed the Adistar Control 5 in real, everyday moments,
grabbing coffee, picking up flowers at the market, and taking a pause in the middle of a busy city day.
Our Build
For the build, we created custom maple modular farmers market stands, inspired by the kinds you’d normally see at a neighborhood market, but made a little more elevated for the gallery setting. With fabric awnings, market style signage, branded crates and buckets, and a blue led color palette, the space pulled from the visual language of a real farmers market.
Filled with jams, honey jars, fruit, and florals.
For the build, we created custom maple modular farmers market stands, inspired by the kinds you’d normally see at a neighborhood market, but made a little more elevated for the gallery setting. With fabric awnings, market style signage, branded crates and buckets, and a blue led color palette, the space pulled from the visual language of a real farmers market.
Filled with jams, honey jars, fruit, and florals.
Branded Elements
Cheeky branded details were worked into every touchpoint of the experience, tying the space together and creating moments that felt playful and easy to photograph.
Cheeky branded details were worked into every touchpoint of the experience, tying the space together and creating moments that felt playful and easy to photograph.
A big part of the concept was bringing in local New York vendors and collaborators to make the space feel warm and wholesome. Coffee, florals, pastries, fruit, and pantry items all came from familiar mom-and-pop shops around town, making the experience feel more approachable and rooted in community.
