Agency
Role
Project
IMA
Designer
adidas NYFW 2025
ADILAND was named “Best NYFW Activation 2025” by Complex.
A recognition of how adidas and Yaito turned a fashion week launch into something much bigger than a product moment.
Held at Pioneer Works, the experience was designed and produced from the ground up, creating a world guests could move through and take part in. The space became a full carnival, with food, games, music, giveaways, and branded details built throughout.
There was a full-sized ferris wheel, carnival games, a performance by Clipse, and a mirrored room created around the debut of the adidas x Yaito Superstar. The evening brought together the legacy of adidas, Yaito’s point of view, and the energy of New York in a way that felt playful and alive... & the community showed up.
Held at Pioneer Works, the experience was designed and produced from the ground up, creating a world guests could move through and take part in. The space became a full carnival, with food, games, music, giveaways, and branded details built throughout.
There was a full-sized ferris wheel, carnival games, a performance by Clipse, and a mirrored room created around the debut of the adidas x Yaito Superstar. The evening brought together the legacy of adidas, Yaito’s point of view, and the energy of New York in a way that felt playful and alive... & the community showed up.
