Agency
Role
Project
IMA
Designer
adidas x Dime x GORE-TEX
To launch the latest Dime x adidas Skateboarding collection — featuring two Gazelle ADV colorways and GORE-TEX jackets –– we were brought on to design an in-store experience at the adidas Downtown LA –– rooted in product storytelling.
We created a custom installation inspired by “fighting the elements,” paired with live performances and hands-on moments that brought the collab to life for the LA community.
We created a custom installation inspired by “fighting the elements,” paired with live performances and hands-on moments that brought the collab to life for the LA community.
Installation
The installation took inspiration from martial arts and boxing culture — reimagined through the lens of the collection’s materials and design cues.
A metallic frame held multiple punching and speed bags, including custom studded black bags that echoed the footwear detailing. ‘Bob’ punching dummies doubled as mannequins, styled in the GORE-TEX jackets. Custom boxing gloves with pyramid studs were placed beside the setup for added texture and storytelling.
Footwear was showcased on stools and martial arts breaking boards, with branded nunchucks positioned nearby as a playful nod to the theme.
The floor was covered in a custom GORE-TEX martial arts mat with subtle branding, while studded ropes enclosed the space — creating a ring-like structure that brought the “fighting the elements” concept to life.
The installation took inspiration from martial arts and boxing culture — reimagined through the lens of the collection’s materials and design cues.
A metallic frame held multiple punching and speed bags, including custom studded black bags that echoed the footwear detailing. ‘Bob’ punching dummies doubled as mannequins, styled in the GORE-TEX jackets. Custom boxing gloves with pyramid studs were placed beside the setup for added texture and storytelling.
Footwear was showcased on stools and martial arts breaking boards, with branded nunchucks positioned nearby as a playful nod to the theme.
The floor was covered in a custom GORE-TEX martial arts mat with subtle branding, while studded ropes enclosed the space — creating a ring-like structure that brought the “fighting the elements” concept to life.
Martial Arts Performance
A group of professional martial artists arrived in traditional Taekwondo gis, styled in pieces from the collection, and performed live board-breaking demos throughout the night.
The boards were printed with stud imagery as a nod to the detailing in the product.
Later in the evening, they invited guests to step in and try a chop themselves — turning the performance into an interactive moment.
A group of professional martial artists arrived in traditional Taekwondo gis, styled in pieces from the collection, and performed live board-breaking demos throughout the night.
The boards were printed with stud imagery as a nod to the detailing in the product.
Later in the evening, they invited guests to step in and try a chop themselves — turning the performance into an interactive moment.
Stud Station
We partnered with LA-based clothing customizer @badboypapi to host a live studding station.
Guests were invited to add pyramid studs to their own pieces — creating one-of-one moments that tied directly back to the design language of the collection.
Other Event Elements
We swapped the bar for branded water coolers — a subtle nod to the campaign visuals of GORE-TEX going head-to-head with water.
Each cooler poured a different cocktail, which felt like a funny, low-key way to tie it all together.
A live DJ kept things moving, and guests grabbed studded koozies and inflatable boxing gloves on their way out.
We swapped the bar for branded water coolers — a subtle nod to the campaign visuals of GORE-TEX going head-to-head with water.
Each cooler poured a different cocktail, which felt like a funny, low-key way to tie it all together.
A live DJ kept things moving, and guests grabbed studded koozies and inflatable boxing gloves on their way out.
