Agency
Role
Project
IMA
Designer
adidas ‘after hours’ shopping experience
adidas tapped us to bring a sense of exclusivity to their new Melrose store, so we created “After Hours” — a series of elevated, invite-only shopping events for VIPs, community partners, and local tastemakers.
Set after closing time, the store transformed into a luxury retail experience. Guests browsed the latest collections with personalized service, sipped cocktails, and connected in an intimate, low-lit setting that felt a world away from typical retail.
Each touchpoint was considered — from styling moments to subtle branding — designed to make the adidas community feel seen, valued, and ahead of the curve.
Set after closing time, the store transformed into a luxury retail experience. Guests browsed the latest collections with personalized service, sipped cocktails, and connected in an intimate, low-lit setting that felt a world away from typical retail.
Each touchpoint was considered — from styling moments to subtle branding — designed to make the adidas community feel seen, valued, and ahead of the curve.
Creative
Chrome finishes, mirrored materials, and modern furniture are selected to complement the venue’s look and feel.
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Event Identity
We've created a design option that reflects the event’s material palette and venue aesthetic, using metallic overlay gradient, and a minimalistic approach with the brand’s fonts for consistency.
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Chrome finishes, mirrored materials, and modern furniture are selected to complement the venue’s look and feel.
Event Identity
We've created a design option that reflects the event’s material palette and venue aesthetic, using metallic overlay gradient, and a minimalistic approach with the brand’s fonts for consistency.
Music
For each event, we invited a local DJ to provide live music and enhance the energy level.
Bar
Guests enjoyed custom drinks and cocktails, thoughtfully crafted to suit each event.
These included collaborations with local wine vendors or specially designed cocktails made with freshly squeezed juices.
Treats
Small bites included sweet snacks from local LA vendors.
Small bites included sweet snacks from local LA vendors.
Customization
Customization activities at the event featured chain stitching and charm creations. We also had an Aura photo booth available.
