Agency
Role
Project
IMA
Designer
Reebok Nano X4 at Wodapalloza
Reebok’s brief was clear: build hype around the all-new Nano X4 without trying to sell it. The shoe was launching the same day as Wodapalooza, and they wanted to show up big. Our job? Hack the event with a lab-like experience that felt experimental, unexpected, and totally Reebok. From a branded “home base” gym to mad scientist-inspired mobile try-on vans, to unexpected community integrations at local cafes and barbershops—we were tasked with creating buzz, tapping into the CrossFit crowd, and bringing the “less is more” message to life. The Nano X4 isn’t about extra fluff. It’s about stripping it all back to what actually works.
