SELF-INITIATED
DESIGN, BRANDING, PACKAGING
Musica is a fictional music note store that's all about bringing a fresh new vibe to the music industry. As a Cellist and Pianist, I know how important it is to keep classical music relevant and up-to-date (The score, music note books are very out-dated and haven’t been changed in a loOoong time). While I love the timeless beauty of classical music, I also believe that it can be boppin’ and bold. That's why I'm on a mission to give classical music a slight change and make it cool again.
This project concentrates on Classical music from all epochs for piano music. I choose a bold font for the main logo, to make it stand out - the boldnes gives it a fresh look while also having some hint of the old days.
Each color represents the time the music was created in. And I have included images of composers to make it more personal, approachable and to just show how cool lookin’ they were!
For some composers, we are unable to get more than 1 picture, so I have used dall•e for a little but of help.















Old package mockups by me:



