Branding and Logo for Finhike – a passionate hiking team who are also financial experts

To achieve this, I incorporated the uphill of mountains and peaks in the logo to reflect the team's passion for hiking and emphasize the similarities between climbing mountains and the challenges of investing, finance, and growth. The logo and art direction aimed to showcase Finhike's expertise and commitment to working with clients to achieve their business goals.

In addition to the logo and art direction, other components of the project included color schemes, typography, and other visual elements that help establish a consistent and recognizable brand identity. The ultimate goal of the project was to create a cohesive visual representation of Finhike's brand identity that effectively communicates their values and services to their clients.