WORKSHOP

Graphic design, Face Filter (AR), Creative Idea 

During a workshop led by Joshua Trees, I created the #callmegarconne face filter, which pays tribute to the history of the bob haircut as a symbolic object in feminist theory. The filter and accompanying hashtag reference an article written by Judy Shields for Vogue in December 1988, which highlights how women with short hair were often seen as rebellious or unattractive in a society that idolized women with long hair. Despite this, women who chose to cut their hair short defied traditional beauty standards and claimed ownership over their own appearance.

The #callmegarconne face filter and hashtag serve as a reminder that beauty ideals are often socially constructed and unfairly stereotyped. By using this filter and hashtag, we are reminded of the struggle women faced when trying to break free from traditional beauty standards and embrace their own unique beauty. The bob haircut has become a symbol, a theory object, representing a way for women to reclaim their power and assert their autonomy over their own bodies.

As the creator of this filter, I hope to inspire others to celebrate their unique beauty and stand up for their own image, just as women have done for generations.

The Article:

Beauty &Health: Call Me Garconne

Shields, Jody . Vogue ; New York Vol. 178, Iss. 12, (Dec 1, 1988): 342, 343.